This is the Read to Lead podcast episode 530.

Hi, I'm Arlene Pelican, author of numerous books, including calm, cool and connected,

five habits for a more balanced life.

Get even more tips for a balanced life

every time you listen to this. It's the Read to Lead podcast with my friend Jeff Brown.

Hi, I'm Jeff. Welcome to the Read to Lead podcast. It is the podcast that's dedicated to your

personal and professional growth. And this week, it's a special solo episode our theme inside the read to lead community

online is all about managing priorities for the month of june if you'd like to find out more about

being a part of the read to lead community you can go to jeff brown dot me it's just nine bucks a month

and in the spirit of managing priorities i wanted to do a solo episode today on that topic.

It's more than just making a to-do list.

It's about understanding what truly matters, making strategic decisions, and effectively

allocating your time and your resources.

So let's not waste any time.

Let's dive right in.

By the way, I've divided this into six categories or segments.

Segment one is understanding priorities. First things first when we talk about priorities, and that's what exactly are priorities.

Well, priorities are tasks or activities that are more important than others and need your immediate attention. They're the things

that will move the needle in your life or business, right? You already knew that probably,

but here's the kicker. Not everything can be a priority. If everything is important, then nothing

is important. It's about distinguishing what's urgent from what's truly important. When Steve Jobs returned to Apple in

1997, the company was on the verge of bankruptcy, you might recall, and Jobs realized that

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