530 Premium:The Relationship and Responsibilities of Small Media Outlets and the Golf Industry

Golf Smarter

Josh Karp

Sports, Golf, Society & Culture

4.3 • 577 Ratings

🗓️ 9 March 2016

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Creating a new golf product is easy. Making it a success isn't. To get your great idea to the public you must convince the press you've developed something useful and worthwhile. Our guest this week is Mike Jamison who started out as a sports writer and ended up opening up a Golf PR Agency. Mike is also the brains behind an organization called ING (International Network for Golf) that for more than two decades has conferences connecting the golf industry and golf media. Mike also discusses the upcoming ING Spring Conference and their unique One on One Appointment show which is like speed dating. We'll be at the Spring Conference, so plan on hearing about some new and interesting golf products/services in future episodes. Please visit the all new GolfSmarter.com and click on the Survey icon next to the Hey Fred button, to take our brief multiple choice survey so that we can learn more about you, what you like, and what you don't like about the Golf Smarter Podcast.For exclusive content and first access check out Corrected Mistakes on Substack: https://substack.com/@correctedmistake Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Golf Smarter Premium number 530 published on March 8, 2016.
0:06.5	The relationship and responsibilities of small media outlets and the golf industry with Mike Jameson.
0:14.1	This is Golf Smarter Premium.
0:17.2	Here's your host, Fred Green.
0:20.2	Welcome to the Golf Smarter Podcast, Mike.
0:23.0	Hello, Fred.
0:24.2	Glad to be here.
0:25.5	Well, I'm glad to have you here because I'm fascinated by this topic.
0:29.0	This is not something we've talked about much on the podcast, but I think that it's, I think it's interesting.
0:36.5	Hopefully, other people will agree with me.
0:40.1	I hope so.
0:41.1	It's how we make a living, so I know it's interesting to you and me.
0:45.1	Right, exactly, exactly.
0:46.8	Well, I don't know if I want to call this a living, but it sure is fun.
0:52.3	You are in golf media relations.
0:56.6	Yes.
0:57.7	I have been in golf media relations for about 26 years now.
1:03.2	I was a sports writer for many years in the Knight Ritter chain and then started a golf magazine and then sold that and started this company in 1990.
1:13.0	Oh, wow. Okay. Can you explain what Gulf Media Relations is and what you do?
1:21.4	Well, I hope so. It has changed a lot over the years. Yeah.
1:28.9	Thanks to technology. But the goal and the objectives are still the same.
1:34.3	It really is to gain publicity and exposure for my clients through the golf media to the golfers and consumers out there in America.
	...

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