530: Mastering SEO for E-Commerce - Lindsay Shearer’s SEO Blueprint

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 20 September 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Lindsay Shearer, founder of BrandRanx Media, takes us through her journey from running a holistic medical clinic to becoming an SEO powerhouse in the e-commerce world. Lindsay shares the story of how a chance encounter led her to help build the marketing strategy for Manscaped, sparking her passion for SEO. She discusses the importance of validating your product before diving into SEO, the best practices for on-page and off-page SEO, and how to maximize your SEO budget for long-term growth. Lindsay also reveals her approach to finding high-value keywords, the impact of AI on SEO, and the essential tools every e-commerce brand should be using. This episode is packed with actionable insights and strategies for anyone looking to scale their e-commerce business through SEO. In this interview you will learn: - Lindsay’s journey from running a holistic medical clinic to leading an SEO agency - How she helped develop the marketing strategy for Manscaped - Best practices for on-page and off-page SEO, including specific tools and tactics - The importance of building credibility through link building and press releases - Insights into the future of SEO, including the role of AI and long-term strategies for e-commerce success - And many more SEO tips for Entrepreneurs Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	Hear the stories. Learn the proven methods and accelerate your growth and future through
0:06.7	entrepreneurship. Welcome to the founder podcast with Nathan Chan.
0:14.5	Well, welcome Lindsay. Thank you so much for taking the time. We're really excited to speak with you.
0:22.0	We've just created an incredible program on the Founder Plus platform, all things SEO for
0:28.1	e-commerce.
0:29.6	But before we talk about that and just really how e-commerce founders can get the most out of
0:34.9	their SEO programs with their e-commerce store. The first question I ask
0:38.9	everyone that comes on is, how did you get your job, aka how do you find yourself doing the work
0:43.9	you're doing today? Well, it's a very wild story. My best friend, this is so, so I had a holistic
0:53.0	medical clinic for many years in San Diego that I was a
0:55.2	part owner of and I was doing all the marketing for.
0:57.8	And I had hired this guy off of LinkedIn to come in and start helping me with marketing
1:03.5	and all this kind of stuff.
1:04.7	He and I became best friends.
1:06.2	I really, we realized we were neighbors.
1:08.9	And at the time, he got a job as like the first hire at manscaped
1:15.5	and so me and him were like writing reviews on amazon before manscape was anything and buying
1:22.0	products and going to the warehouse and like trying to figure out all these crazy angles and all
1:26.7	this kind of stuff.
1:28.0	And we were like we felt like we were college like frat trying to channel college frat boys
1:33.1	to create all these manskept ads before they had a marketing team and before they were really a brand.
1:39.1	It was when they were very first starting.
	...

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