#530: Creating valuable CX using Gen AI with Eli Finkelshteyn, Constructor
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 31 May 2024
⏱️ 27 minutes
🧾️ Download transcript
Summary
In an era where customer expectations are continually evolving, the intelligent use of technology and data can significantly enhance the user experience. Today, we're joined by Eli Finkelshteyn, CEO of Constructor, who will share insights on creating value-driven customer experiences with generative AI, harnessing data effectively, and why mere relevance isn’t enough in product search.
Resources
Constructor website: https://constructor.io/
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Transcript
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| 0:00.0 | The Agile Brand. |
| 0:02.0 | Welcome to season six of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders. |
| 0:18.0 | We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and |
| 0:25.0 | sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom, |
| 0:29.5 | advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker. |
| 0:36.2 | The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology |
| 0:41.4 | services, talent services, and real world application. |
| 0:45.0 | For more information go to teek systems.com. |
| 0:49.0 | Before we get started, I wanted to let you know that my latest book, |
| 0:52.8 | Priority is Action, Seven Principles for Better Strategies, Decisions, |
| 0:56.4 | and Outcomes is now available. |
| 0:58.4 | In it, I give ideas and insights for leaders and teams that need to make meaningful progress on their priorities. |
| 1:04.0 | After all, our priorities are what we do, not what we say we'd like to do. |
| 1:08.0 | You can find priorities action on Amazon or learn more on my website, Greg Kilstrom.com. |
| 1:13.0 | Now let's get on to the show. |
| 1:15.0 | In an era where customer expectations are continually evolving, |
| 1:20.0 | the intelligent use of technology and data |
| 1:22.0 | can significantly enhance the user experience. |
| 1:25.2 | Today we're joined by Ellie Finkelstein, CEO of Constructor, who will share insights on creating |
| 1:31.1 | value-driven customer experiences with generative AI, harnessing data |
| 1:35.3 | effectively, and why mere relevance isn't enough in product search. |
| 1:39.4 | Ellie, welcome to the show. |
... |
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