You're listening to The Story Brand podcast based on Donald Miller's best-selling book,

Building a Story Brand.

The Story Brand framework is made up of seven key elements.

All of them anchored in one powerful idea.

Your customer is the hero, and you are their guide.

Each week on the podcast, you'll get exactly what you need to craft clear messaging that connects with more customers and grows your business.

Now let's dive in with your hosts, Donald Miller and Kyle Reed.

Scott, thanks for joining us and sitting down with the podcast today.

I know a lot of people watching this are very familiar with you and charity water. But for those who are not, maybe they're watching this on YouTube or listening to it, could you just give us a brief introduction to yourself, but also charity water? What is it? And what do you guys do? Yeah, sure. I've been on a mission for almost 20 years to bring clean drinking water to the entire world.

So that's a very simple.

And you nailed that soundbite.

Great job.

Everyone should have clean water to drink.

Love it.

And as we sit here today, 700 million people will drink disgusting, toxic poisonous water.

So about a tenth of the world away from solving that problem.

Okay. Wow. I didn't know that number that it's that large still. Wow. Well, it was over a billion when I started. There you go. So that it's a long ways ago, obviously. Long ways ago, but a lot of progress. I think people don't talk about the progress. I think sometimes it's like, oh, we send all this money does anything ever get better well when I started 20 years ago one in six

people alive were drinking dirty water. Now it's one in 11. Wow. So that's a measurable difference. Yes. Mass. One and 11 is too many. The number needs to be zero. Yes. But, but, but obviously, you're right. People more focus on the problem versus like, hey, this is what we're doing to solve that. How do you message that? How do you kind of what would we message it as a solvable problem. Okay.

Down to the very last human. Okay. So there's not a single person alive on planet Earth right now who we cannot definitively deliver clean water to.

Wow. So we don't have a cure for Parkinson's. We don't have a cure for ALS. My mom died of late stage

pancreatic cancer. It was diagnosis to death in a couple months. Doctors had no idea, right? We

have thorny problems. We're spending billions of dollars looking for potential solutions.

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