You're listening to The Story Brand podcast based on Donald Miller's best-selling book,

Building a Story Brand.

The Story Brand framework is made up of seven key elements.

All of them anchored in one powerful idea.

Your customer is the hero, and you are their guide.

Each week on the podcast, you'll get exactly what you need to craft clear messaging that connects with more customers and grows your business.

Now let's dive in with your hosts, Donald Miller and Kyle Reed.

Laura, thank you so much for joining us for the Storybrand podcast.

I really appreciate you flying all the way from for the Storybrand podcast. I really appreciate you

flying all the way from Australia just for this podcast. I am just so obsessed with the podcast.

Yeah. I mean, I mean, the sacrifice you made just to be on this podcast. That's how important

this is right now. I hope people know that. So they need to like sit up in their chairs and pay

attention. So no, I appreciate you coming in. You, uh uh we are here at the summit going on right now and you actually just finished just finished speaking what's been really cool though is you've been like hanging with us for the last couple days and uh i appreciate that most speakers you know don't do that and you've been like hanging with the community it's been fun to get to to know you, your husband, your team. It's been a lot of fun just having you around. And I'm really excited today to talk about just this idea of messaging and how you are helping your clients. Specifically, you focus and you work a lot with creatives. And so one of the first things as I was just, you know, kind of looking at your profile, kind of thinking about what did I want to talk about?

You're very specific that you help creatives get more clients.

How do you do that?

Yeah, amazing question.

So I work specifically with agency owners, photographers, graphic designers, web designers, interior designers, and help them to scale their business.

And so we look at, okay, what is the simplest way to get clients?

So to do that, we look at your marketing, we look at your conversion.

So those are the two kind of engines we look at, marketing engine, your conversion engine.

So within that, we're looking at, all right, how do you generate leads?

Because most creatives are relying on word of mouth. They get really good referrals, but you can't scale your referrals, right? So we're looking at, okay, what's your paid ad strategy? What's your funnel? How do we make sure that your content is really solid? How do you, then when we move into conversion, it's what's your offer?

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