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Discover Your Talent–Do What You Love

53: Sharing Her Entrepreneurial Passion Online

Discover Your Talent–Do What You Love

Don Hutcheson

Entrepreneur, Turningpoints, Self-improvement, Careers, Business, Career, Education, Inspirational, Inspiring, Entrepreneurs

5618 Ratings

🗓️ 15 July 2015

⏱️ 38 minutes

🧾️ Download transcript

Summary

Andrea Lakes' company Delinquent Distribution owned merchandise sales rights on mega-brands Minecraft, World of Warcraft, Call of Duty, Walking Dead, The Hobbit, etc. As CEO of Lessons.biz and Co-Founder of Mentor Mojo, Andrea founded 14 companies such as StickerJunkie.com. With the early success of Rhythm Sticks she knew she was a real business person, not a hobbyist. Heartsick when PBS stores placed an order for 50,000 which she could not fill in time, she learned about scalability, finding items to produce quickly in vast quantities.

Transcript

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0:00.0

Hello, world. Welcome to discover your talent, do what you love. I'm creator and host, Don Hutchison.

0:16.4

Every day I interview someone from around the world who has discovered her talents to do work she loves to create a life of success, satisfaction, and freedom.

0:26.6

Today I'm delighted to bring you our featured guest, Andrea Lake. Welcome, Andrea.

0:32.0

Hey, John. Thank you so much for having me. I'm excited to be here.

0:35.5

It's our pleasure. Quick question. Are you using

0:37.9

those talents doing work that you love? Do you know? I sure am. It's wonderful. We want to hear

0:43.2

the whole story. Andrea Lake is founder and CEO of Lessons.Biz and co-founder of Mentor Mojo.

0:51.9

Both are e-learning platforms to help hyper-accelerate entrepreneurs on their journey to success.

0:58.7

She has founded 14 companies since she was 18 years old, including Stickerjockey.com,

1:05.5

yoga junkie, as well as delinquent distribution, which own the merchandise sale rights to huge

1:10.7

brands including Minecraft, World of Warcraft, Call of Duty, delinquent distribution, which owned the merchandise sale rights to huge brands, including

1:11.7

Minecraft, World of Warcraft, Call of Duty, Walking Dead, The Hobbit, and many more.

1:17.9

She has recently lectured at Harvard and is passionate about teaching business to the next

1:22.6

generation of entrepreneurs. Andrea, wonderful story. Now, fill us in on what you're

1:27.3

working on now that has you fired up. Well, wonderful story. Now, fill us in on what you're working on now that

1:28.6

has you fired up. Well, I'm so excited about my newest venture lessons.biz. It's really

1:35.4

detail-oriented roadmap on exactly how to start a company for reals, every single thing that

1:40.6

you need. And the first course that we're offering is how to start a T-shirt company. So it's myself, and I, of course, owned the rights on Minecraft and World of Warcraft and all of these big video games. And my business partner, Dan Caldwell, who is the founder of tap out clothing, which is a huge, huge clothing brand that did hundreds of millions of dollars a year in sales. And we're teaching you top to bottom, start to

2:02.0

finish, how to find screen printers, how to get your shirts printed, how to massively increase

2:06.3

your sales, how to dramatically decrease your overhead costs, and really how to get your brand

2:12.2

exposure, because that's the most important thing. You could have the best product in the world,

2:15.6

but if nobody knows it exists, you are in trouble. Collie, that's a huge, how big is that segment, this whole T-shirt business? Of the population, you mean? No, I mean, just in terms of sales, the whole volume of the T-shirt industry, it must be billions. I don't know. It's billions and billions and billions of dollars, because I know multiple people that do hundreds and hundreds of millions of dollars the year in sales.

...

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