#53: How to Incorporate Your Mission into Your Products
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 3 January 2022
⏱️ 22 minutes
🧾️ Download transcript
Summary
For some business owners, the mission behind the business is what truly drives them, and at the end of the day, means more to them than making a profit. However, as a business, you have to make money to stay operational and actually sustain the mission. So how do you do both successfully? First, you need to incorporate your mission into your products. Second, you need to market your mission and your products consecutively.
Think of it this way: if your business is like an airplane, your products are your wings, and it's imperative they are strong and stable so you can make it to your destination. If not, your business will crash!
In today's coaching conversation, Donald Miller talks with Abra Kinkopf, founder of L.A. America by Mux. Abra designs and sells high end t-shirts to support her mission of saving and preserving Kaqchikel, a Guatemalan language, from dying out. If you run a mission-based business but feel like you're headed into a nose dive, today's episode will help pull you out of it!
You can support Kaqchikel language preservation by going to AmericaMux.com or @America_Mux on Instagram.
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Are you stuck trying to grow your amazing business everyone should know about? We can help! Go to BusinessMadeSimple.com/Podcast, share what's been keeping you up at night when it comes to growing your business, and you could be a guest on a future episode. If selected, Donald Miller will coach you during a podcast taping to help identify where your business is blocked and what you need to do to fix it. Stop playing a guessing game when it comes to growing your business and go to BusinessMadeSimple.com/Podcast today!
If you are struggling to discover the problem that's keeping your business from growing, we can give you a customized plan to fix it. Just go to MyBusinessReport.com, fill out the assessment, and get a FREE detailed report on the health of your business along with a customized plan on how to make it more profitable. It only takes about 12 minutes to complete! Knowing what's really going on with your business shouldn't be a mystery. Go to MyBusinessReport.com right now and get the customized plan you need to fix it.
Every week on the Business Made Simple Podcast we help you build your business like an airplane you can fly far and fast.
Transcript
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| 0:00.0 | Welcome to the Business Made Simple Podcast where we coach you to build your business like |
| 0:06.5 | an airplane. |
| 0:07.5 | The cockpit is your leadership, the body is your overhead, the right engine is your marketing, |
| 0:11.9 | the left engine is your sales, the wings are your products, and the fuel tanks are your |
| 0:15.8 | cash flow. |
| 0:17.0 | If you build the six parts of your business correctly, it will fly far and fast. |
| 0:22.2 | Every week we help a business owner just like you optimize their airplane. |
| 0:26.2 | I'm your host, Donald Miller. |
| 0:28.2 | Today's coaching conversation is all about the wings. |
| 0:30.7 | The wings of course represent your products and services. |
| 0:34.1 | When you sell your products and services, the airplane goes up. |
| 0:37.4 | So they need to be two things, in demand and profitable. |
| 0:42.1 | We all know that that's true, but what if you have a business and the mission is actually |
| 0:47.4 | more important to you than the money? |
| 0:49.4 | However, you're in this dilemma because you've got to make money in order to sustain |
| 0:54.0 | the mission. |
| 0:55.3 | How do you actually incorporate your mission into the products themselves and promote |
| 0:59.9 | the mission and the products at the same time? |
| 1:03.6 | That is what today's conversation is about. |
| 1:05.6 | I'm talking to Abra Kinkoff. |
| 1:07.6 | She has an organization called LA America Buy Mooks. |
| 1:11.4 | And yes, we talk about whether or not she should change the name of her company. |
... |
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