53: How 1 post changed his life! Netflix’s Cheer music producer, Roland Pollard tells us how!
Trading Secrets
Audioboom Studios
5 • 5.5K Ratings
🗓️ 23 May 2022
⏱️ 56 minutes
🧾️ Download transcript
Summary
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In this week’s episode, Jason chats with former cheerleader and stunt expert, entrepreneur, and podcast host Roland Pollard about all of the money behind the music business. Roland dives into how much he makes per track that is produced and sold, what goes into producing a track, and the secret to finding financial security in your life. He discovered his unique position in the cheer training niche and quickly learned to leverage his skill set in order to drive earnings – but how exactly? Roland discusses his approach to social media monetization and the strategies he used to determine his value. In the episode, he also elaborates on the complexity of the relationship with his daughter (as a dad, coach, and business manager). Did he expect that he would go viral? How did he overcome the haters? What does his 3-month time off plan look like? Is DJ Ro in the cards? Roland answers all of that, plus his financial aspirations and what is next on the horizon for him in another episode you can’t afford to miss.
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Host: Jason Tartick
Voice of Viewer: David Arduin
Executive Producer: Evan Sahr
Produced by Dear Media.
Transcript
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| 0:00.0 | Who Rob's a Banksy? |
| 0:04.3 | Who Rob's a Banksy? |
| 0:05.0 | Follows the true story of the man who kidnapped a Banksy statue in broad daylight. |
| 0:11.4 | The journey will take us through the worlds of football hooliganism to the heart of the |
| 0:15.8 | artist's establishment. |
| 0:17.4 | And throughout it all, I'll be trying to speak to the most delusive and famed anonymous |
| 0:22.6 | artist in the world. |
| 0:25.0 | And Podomo and Message Hurt, listen to Who Rob's a Banksy wherever you get your podcast. |
| 0:30.6 | For early access to the series and to listen ad-free, subscribe to Podomo UK on Apple Podcasts. |
| 0:56.0 | Welcome back to another episode of Trading Secrets. |
| 0:59.6 | If you've ever wondered how someone's life can change. |
| 1:03.8 | After one of their videos going viral, this episode is for you. |
| 1:08.4 | Today we are joined by Roland Polar, who went viral in March 2020 after posting a video |
| 1:13.6 | to Instagram showing him practicing a cheerleading stunt with his then four-year-old daughter, |
| 1:19.4 | Jada. |
| 1:20.4 | Throughout quarantine with his family in Frisco, Texas, he was stunting with his kids, massing |
| 1:26.2 | wild followings. |
| 1:27.8 | Now almost six million on TikTok, 700,000 on Instagram, and nearly 200,000 on YouTube. |
| 1:34.9 | People spend their lifetime trying to bring these followings and Roland and his daughter |
| 1:39.4 | did it after one big video went viral. |
| 1:42.9 | Sponsorships came next and now he also has a podcast, which I'll be in a guest on, so |
| 1:47.6 | you guys got to come check it out called Pursuit of Me. |
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