The following is an encore presentation of a fantastic episode with author Jeremy Utley as we talk about his book, IdeaFlow. Enjoy.

If we think everything's got to originate with me, it's got to come from my own brain,

and it's got to come from nothing effectively, then we're never going to generate.

When we see that there's lots of inputs that can stimulate our thing, that's how we define inspiration,

by the way, the disciplined pursuit of unexpected input.

We all want great ideas, but few actually understand how great ideas are born.

Innovation is not an event, workshop, a sprint, or a hackathon.

It's a result of mastering idea flow, a practice that elevates everything else you do.

Hi, I'm Jeff Brown, and this is the Read to Lead podcast. It's the podcast

dedicated to your personal and professional growth, where I believe that if you want to achieve

true success in business and in life, that intentional and consistent reading is a must.

What's the point of a podcast about reading? Well, I hope to help narrow your ever-important reading list and bring you from each author we talk to the key insights and main ideas from the book we're diving into.

Today's guest is Jeremy Utley. He's co-author along with Perry Claibon of a book called Idea Flow, the only business metric that matters.

I'll be asking Jeremy to share why he believes there's no such thing as a creative person. Rather, it's a skill set. You've either developed

it or you haven't. Why creativity is important to every organization, not just the, quote,

creative ones, some of the misconceptions that keep individuals and teams from innovating

more routinely and plenty more. Later today, I'll be holding the last live class in the third

iteration of my new cohort called Note Making Mastery. And I have good news. If you've missed October's

live cohort, as of today, you'll be able to access all five of our sessions on demand. It is hands down the most popular course I've created and taught over the last nine or ten years. I highly encourage you to check it out. It's note-making mastery, the self-paced edition. October's session wraps up officially today, but you can get it on demand.

Just go to jeffbrown.

Dot me.

Easy to remember.

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