I'm taking some big swings in 2026 that I'm really excited about.

I've been posting a lot more frequently over on Instagram and on my socials.

And in today's episode, I'm going to tell you all about it.

What's up, guys?

Welcome back to another episode of Built by Business. I'm Andy Isam. And I've been going

through a roller coaster of a content transition, I feel like, over the past three weeks. And I wanted to

use today's episode for a little bit more storytelling. Again, I feel like so much has happened and so much

has changed

so far this year in 2026. And during the month of January, I was still kind of trying to figure

out what I wanted to do with my content. What was the direction that I was going to head in

26? For those of you that follow me over on Instagram, you've seen me kind of go through this

shift in content creation.

Lately, I've been posting just a lot more of, honestly, whatever I feel like posting.

Funny videos, funny skits, blind taste test challenges, vlog style content behind the scenes of my businesses. And honestly,

it's the most fun I've ever had on social media. I've gone through phases like this over the past

three or four years, I would say, where I go through a period of months where I'm only posting

very Amazon, e-commerce, tactical videos. Their research, they're scripted, they're optimized,

they're edited. With the goal, of course, of those videos to get new people to join my coaching

program, to get new clients for my agency. But truth be told, I don't really enjoy making

that type of content.

Don't get me wrong.

I love educating, I love teaching, I love coaching and consulting.

...