528: How Kosas is Redefining Beauty with Sheena Zadeh [VIDEO]

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 6 September 2024

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Sheena Zadeh-Daly, founder of Kosas, shares her journey from selling lipsticks from her home to building a clean beauty brand that’s taken the industry by storm. Sheena discusses the early challenges of launching Kosas, including her hands-on approach to everything from product development to shipping orders in the early days. She reveals the moment when Kosas was first recognized by Sephora and the strategy behind positioning her brand as a prestige color line. Sheena also talks about the importance of brand DNA, the power of obsession in business, and how she balances creativity with the demands of scaling a successful company. Listeners will gain valuable insights into building a brand that resonates with consumers, the role of innovation in product development, and the importance of staying true to your vision. Listen to Nathan and Sheena discuss: - Starting and scaling a clean beauty brand from scratch - The importance of brand DNA in building a successful brand - Leveraging personal passion and creativity in product development - Navigating the challenges of early-stage entrepreneurship - Strategies for positioning a brand in a competitive market - The role of strategic partnerships, including landing Kosas in Sephora - And much more beauty brand advice... Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	The early days of Kosas are the days I'll never forget. I was on a hike in Hawaii.
0:06.3	I saw my first sale come in while I was on that hike. I was expecting it to be like my mom or my cousin, but it was someone that I didn't know.
0:14.1	It was an actual perfect stranger and that was like a very exciting moment for me.
0:19.6	There was an article that came out in the New York Times, and the headline was a lipstick
0:23.4	line for minimalists.
0:24.7	That hit really hard because we'd been going through this longstanding phase of heavy makeup.
0:31.1	And I remember telling myself, yes, this is working, keep going.
0:35.3	You have to have some naivity to start a business. I only knew what I knew
0:41.5	at the time that I knew it. That was very important because it made me really look in a myopic
0:47.3	kind of way where I didn't know what the longer term story was going to be because maybe then I
0:51.1	wouldn't have done it at all.
1:01.4	Hear the stories. Learn the proven methods and accelerate your growth and future through entrepreneurship. Welcome to the founder podcast with Nathan Chan.
1:09.1	The first question I ask now is what did did the early days of COSUS look like?
1:15.0	The early days of COSIS are they're the days I'll never forget.
1:20.0	They're the most memorable days.
1:22.4	They're the days that I wish I had cherished a little bit more in the moment.
1:27.2	But I do think I actually had the
1:28.8	wherewithal to do that.
1:30.4	Here's what the early days look like.
1:33.2	Everything funnels through one person and that person is me.
1:37.1	And in a lot of ways, that's awesome because actually it just means you can go really fast
1:41.3	because you don't have to disseminate information.
	...

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