527: From $0 to $100M a Year Selling Products on TikTok & Snapchat | Hudson Leogrande [VIDEO]

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 30 August 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Hudson Leogrande, the founder of Purely White Deluxe and Comfrt, shares his remarkable journey from packing products in his mother's basement to building two multimillion-dollar brands. Hudson discusses the early struggles of launching Purely White Deluxe, including the challenges of marketing a teeth whitening product with no prior experience and the breakthrough moment when he discovered the untapped potential of Snapchat. He also dives into the creation of Comfrt, a brand born from his personal struggles with anxiety, and how he used the same influencer-driven strategy to scale the business rapidly. - Hudson’s journey from a basement startup to a global brand - The challenges and successes of launching Purely White Deluxe - How he leveraged Snapchat to build a strong customer base - The creation of Comfrt and its unique approach to alleviating anxiety through clothing - Hudson’s approach to influencer marketing and how it drove massive growth - Insights into scaling an e-commerce brand in today’s digital landscape - Many more valuable insights for entrepreneurs Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	When I started in e-commerce, we like bought everything before we even knew how to start the company.
0:04.8	So I was burning through money that I really didn't have.
0:07.7	We had zero idea what to do, no idea what was the first step and what was the last step.
0:11.8	It really just a complete shit show.
0:13.9	People do not need time to make a decision.
0:16.5	They need information.
0:17.7	Go get a ring light.
0:18.9	Make the content that is authentic to you, be as
0:21.8	relatable as possible, and you will get the best results for your videos. When our creators
0:26.5	start to do really well for us and showcase that they're an extension of my brand,
0:30.8	it will do everything and anything for growth.
0:35.8	Hear the stories.
0:42.7	Learn the proven methods and accelerate your growth and future through entrepreneurship.
0:46.6	Welcome to the founder podcast with Nathan Chan.
0:51.8	Hudson, welcome to the show.
0:55.6	The first question that I ask people now, we've changed it up,
1:03.8	is what did the first 30 days of your first e-commerce brand look like, purely white deluxe?
1:13.6	So, listen, first of all, pleasure, pleasure to be here, Nathan. It is interesting because I started Purely White Deluxe in my mother's basement. So the first 30 days was pretty interesting to say the least. When I started in e-commerce
1:22.5	and I got involved with purely white, we had no idea what private labeling was. We didn't know anything
1:29.4	about that a manufacturer had an MOQ. We got a bunch of boxes shipped to the house and a bunch
1:35.6	of charcoal because we were selling teeth whitening charcoal powder. There was a trend going on
1:39.7	where people would brush their teeth with the charcoal powder, their mouth would turn black
	...

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