What's up? What's up? Oh, Loper here. Welcome to the Silent Hustle Show because

you're nine to five and may make your living, but you're five to nine and makes you alive.

And we go back a couple years late 2020, Justin and Alexis Black. They self-published this book

called Redefining Normal, how two foster kids beat the odds and discovered healing, happiness,

and love in the two years since then are not quite two years. It's got over 200 reviews and

has sold over 9,000 copies. And that's an accomplishment in itself for any title, let alone a self-published

title, let alone a self-published title that's categorized as a memoir where typically unless you're

already famous, nobody's behind your memoir. So we're going to dive into everything that Justin

and Alexis did to set the book up for success and how you can borrow the same tactics for your own

side hustle. Justin, welcome to the Silent Hustle Show. Hi, how are you guys doing? Such a

blessing to be able to be on here. I speak to you all today. I'm super excited and just

just looking forward to everything. You and me as well because one thing, so the success of the book

is you're part one of the equation, but the other thing that's really cool is that that has translated

into speaking gigs, consulting engagements, a host of other opportunities to the point where you're

now, both full-time entrepreneurs. I think it's a really cool example of how self-publishing

can be a viable side hustle, sure, but it can also be a viable entry point into a much broader business.

You'll find links to the book and all the other resources mentioned at SilentHustleNation.com

slash Justin, where you'll also be able to download my free self-publishing checklist. There's a

lot that goes into the publishing process and this little guide is going to help you keep on track

and stay on top of all the little steps along the way. Again, that's at SilentHustleNation.com slash

Justin. The moment we need to kick this off with your idea, your inspiration, why did redefining

normal need to exist? What inspired you to get the book out there in the first place? The reason

...