526 - Beyond the Bottle: The Data Driving Modern Bourbon Sales with Bruce and Ari of Mash Networks

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 7 August 2025

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

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Summary

We are diving back into the fascinating and often frustrating world of direct-to-consumer (DTC) sales. We're thrilled to reconnect with Ari Sussman and welcome Bruce Fougere, co-founder of MASH Networks, a data-driven software company that's truly shaking things up. Ari wastes no time stressing why DTC isn't just an option for distilleries anymore—it's essential. MASH Networks is arming brands with the crucial tools they need to cut through the noise and break those geographic barriers. Bruce then pulls back the curtain on how their tech leverages data and powerful storytelling to turn casual buyers into lifelong fans. We also talk about how all of this has to build on customer loyalty and why consumers are looking meaningful engagement in the brands they support. Show Notes: MASH Networks' impact on craft distilling. The importance of DTC in the evolving market. Effective use of customer data and analytics. Insights from Mammoth Distillery case study. Utilizing QR codes for consumer engagement. Building emotional connections and community. Strategies for tasting experiences and promotions. Exploring subscription models in craft spirits. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	For us, it's like DTC is a part of this physical, digital, technological, and behavioral system
0:06.1	that you have to care and feed for all of it. You have to make sure that like a brand that's growing
0:11.3	is going to get on shelves. And we want to give them tools to get on shelves. So now we know where
0:15.2	your best customers are. We know where the people who buy your expensive products are. We know where
0:19.1	the people who buy multiple products are. We know where the people who buy at certain times of day, certain times of year
0:25.5	are. And you have to be able to take that information, then go to a distributor and say, hey,
0:30.7	you know, get us on these shelves, in this state, in this zip code. It's not going to be a waste of
0:35.4	your money.
0:48.1	Music zip code. It's not going to be a waste of your money. This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews
0:55.1	with people making the bourbon whiskey industry happen, and I'm one of your hosts, Kenny Coleman.
1:00.2	Well, in this one, we're diving right back into the fascinating and, well, often frustrating
1:05.1	world of direct-to-consumer sales, yes, that three-letter acronym DTC. And for this, we're thrilled to
1:12.4	re-invite our good friend Ari Sussman back on the show, but we're also welcomed by his other
1:17.8	co-founder, Bruce Fuget, the co-founder of MASH Networks. It's a new data-driven software
1:23.8	company that's truly shaking things up. And Ari was no time stressing why DTC just isn't an option anymore for distilleries.
1:31.2	It's essential.
1:32.7	And MASH Networks is arming brands with crucial tools that they need to start cutting through
1:36.9	the noise and breaking some more geographic barriers.
1:40.3	Bruce then pulls back the curtain on how their tech is starting to leverage data and a lot of powerful storytelling to turn casual buyers into lifelong fans.
1:48.7	We also talk about how all this means nothing unless you can build customer loyalty and why consumers are looking for more meaningful ways to engage with the brands that they support.
1:59.8	With that, enjoy this week's episode,
2:01.9	and now here's Fred Minnick with Above the Char. I'm Fred Minnick, and this is Above the Char.
	...

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