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The Side Hustle Show

524: How to Make Money with a Small Podcast

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.71.6K Ratings

🗓️ 28 July 2022

⏱️ 51 minutes

🧾️ Download transcript

Summary

Megan Champion is a mom of 3, a 15-year elementary education teacher, and in the past year, she’s started a side hustle that has brought in $20,000. Megan’s side hustle is in the parenting niche and has 3 main parts: An Instagram account to drive awareness A podcast called On The Hard Days to drive connection And a paid membership to drive community — and recurring revenue. In this episode, you’ll learn how all three of those work and how they work together to build Megan’s business — and how you may be able to apply some of the same strategies to your own business. The exciting thing here is that the audience numbers that Megan shares aren’t huge, but they’ve still been enough to build a pretty substantial extra income stream and help a lot of people at the same time. Tune in to The Side Hustle Show interview to hear: how and why Megan had the idea to start a podcast and paid membership the ways she has leveraged a small but dedicated social media audience how Megan validated her membership idea and launched it Full Show Notes: How to Make Money with a Small Podcast Ready to Grow Your Show? Get a Special Discount on my Podcast Growth Playbook Course Get Your Personalized Side Hustle Show Playlist

Transcript

Click on a timestamp to play from that location

0:00.0

I'm Megan Champion. I am a 15 year elementary education teacher. And I have three kids under

0:07.2

10. This past year, I started a side hustle, which brought in $20,000.

0:13.9

Oh, what's up? What's up, Nick? A Loper here. Welcome to the side hustle show. It's the Entrepreneurship

0:18.8

podcast. You can actually apply. Now, Megan's side hustle is in the parenting niche. And it's got

0:24.4

three main parts, an Instagram account to drive awareness, a podcast called on the hard days to

0:30.4

drive a connection and a paid membership to drive a community and also to drive recurring revenue.

0:36.6

In this episode, you're going to learn how all three of those work and how they work together

0:40.9

to build Megan's business and also how you may be able to apply some of the same strategies

0:46.0

to your own business. The exciting thing here is that the audience numbers that Megan shares,

0:51.6

they're not huge, but they've still been enough to build a pretty substantial extra income stream

0:56.9

and help a lot of people at the same time. The story starts with Megan's own challenges

1:02.6

in raising a neurodivergent child. And the self-imposed guilt and blame and anxiety that went along

1:09.8

with it. Finally, she realized she couldn't be the only mom going through this. So she decided

1:15.1

to start talking about it. In early 2021, on the hard days was born. Ready? Let's do it.

1:25.3

At that time, I had no desire to bring on any guests. It wasn't really about that. I didn't

1:29.6

even know where to start. I didn't have any listeners. I just wanted to invent. And so those first

1:35.2

10 episodes were so on the show. It's just me. I'm just talking. I'm just sharing my stories.

1:41.2

I kick it off. The very first episode is called My Rock Bottom Parenting Moment. And I just jump

1:45.9

in, deep end, with a really tough incident that happened with my son and I when we, when he was

1:52.6

very little. And so that was really how it started. Just those first 10 episodes are so

1:57.4

somebody said, why don't you bring other people on? And I was like, oh no, no, no. What would I even

2:01.1

have to say to other people? I'm drowning over here. I don't know. And it turns out that she was

...

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