522: Inside the Future of Protein – A Turkey Farmer’s Guide to Better Meat and Better Health | Heidi Diestel

The Genius Life

Max Lugavere

Health & Fitness

4.7 • 4.7K Ratings

🗓️ 3 November 2025

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if your protein isn’t just fueling your muscles, but shaping the health of the planet—and your body—at the same time? In this episode, fourth-generation farmer Heidi Diestel reveals the truth about meat labels, regenerative farming, and how to tell whether the food on your plate is genuinely nourishing you or just posing as “healthy.”

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Transcript

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0:00.0	What's Poppin family? It's episode 522 of the Genius Life. Let's go.
0:24.0	What up here? Welcome here. Max, look at here. Max. What is he? The Genius Life What up everybody?
0:28.9	Welcome back to The Genius Life, where we major in the majors and still leave room for gravy.
0:33.3	I'm your host, Max Lugavir, and today's guest is fourth generation farmer and co-owner of Deistall Family Ranch, Heidi Deistel, who's on a mission to reinvent the way we think about
0:38.1	meat, specifically turkey, and what real nutrient-dense, ethically raised protein looks like in a world
0:44.5	dominated by ultra-processed food. If you've ever wondered what phrases like regenerative farming,
0:50.2	no antibiotics ever, or pasture-raised actually mean, or why your protein source might matter just as much as the amount you're eating, this episode is your masterclass. We'll explore how soil health impacts human health, how farming practices change flavor and nutrient density, what most consumers get totally wrong about poultry labels and why the future of food starts with
1:11.3	better questions about what we put on our plate. Now, quick heads up. DeFstall is a show sponsor,
1:16.3	also a brand I buy myself. If you want to try them, you can grab anything at Deistleturkey.com
1:21.6	and use code Max for a dope discount. And if it's before the holidays when you're hearing this,
1:26.8	use code My bird to get
1:28.6	20 bucks off your turkey. Again, that is code my bird. So you get 20 bucks off your holiday turkey.
1:34.4	Before we dive in, make sure you're following the podcast on your app of choice and on YouTube.
1:38.3	Ratings and reviews help us rise through the noise. And if you want my weekly no BS breakdown
1:42.1	of the latest in nutrition and wellness, join 120,000 others at max lugavir.com slash newsletter. You'll get my free weekly newsletter where I gave you the best of the best delivered straight to your inbox every Friday. Now buckle up. This episode is going to change the way you think about food, farming, and what it really means to eat better. Let's get into it with Heidi Distel.
2:00.9	It's episode 522.
2:02.6	Here we go.
2:03.3	Heidi Distel, welcome to the show. How are you? Awesome. Great. Thanks so much for having me. Thanks for coming out. Well, I'm a fan of the products. I am a fan of turkey. I love lean protein, as my audience knows. but I'm always delighted whenever I'm at True Food Kitchen,
2:18.0	which is one of my favorite place to eat,
2:19.3	and you guys are on the menu there.
2:20.7	Yeah.
2:21.3	Um, as my audience knows, but I'm always delighted whenever I'm at True Food Kitchen, which is one of my favorite places to eat, and you guys are on the menu there. Yeah. And the best lasagna ever. Best lasagna ever. Yes, or turkey burger. But yeah, lasagna, I'm a bit impartial to. It's so good. And it's gluten-free. I know. Shout out to True Food Kitchen. Yeah. And all the people that make that restaurant,
	...

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