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The Product Boss with Jacqueline Snyder

522. How to Get Buzz and Sales Using Free Press with Sabina Hitchen

The Product Boss with Jacqueline Snyder

Jacqueline Snyder

Business, Marketing, Entrepreneurship

4.8 • 961 Ratings

🗓️ 2 November 2023

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Hey, Product Bosses! We're back with an episode that's going to light up your PR game. That's right, this episode is all about publicity, and Jacqueline is here to guide you through it. We know this is the season when all eyes are on products - the gift-giving season. And if you've been wondering how to maximize this opportunity, share your brand story, and make sure it's not only heard but remembered, then you're in the right place!

Publicity can be a game-changer, getting more eyes on your business. And today, we have a treat for you. The brilliant Sabina Hitchen, founder of Press for Success, joins us once again to share all her PR secrets. Ready to learn the art of pitching? Sabina's here to show you the way. Dive deep with us into the PR world and explore how to make the most out of this season, ensuring you get the press for success (see what we did there? 😉).

Ever considered PR? Perhaps you've had some local news coverage or even dreamt of appearing on shows like Good Morning America. Know that it's possible, and many of our fellow Product Bosses have done it. They've utilized the secrets and strategies that Sabina will be sharing in this episode. It's time to turn your PR aspirations into reality. So, are you ready to jump in?

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Transcript

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0:00.0

you can have a press opportunity where you share a founder story that instead of translating just into sales

0:06.7

translates into somebody reaching out to you and inviting you to speak in your local community.

0:10.8

So I feel like what you really want to look at is how is our brand growth and our visibility

0:15.2

evolving and changing now that we've added press into it. Welcome to the Product Boss Podcast, where we're dedicated to helping

0:28.2

product-based business owners turn into revenue generating

0:30.9

successful happy product bosses.

0:33.5

I'm Jacqueline Snyder.

0:34.7

And I'm Meena Kuno-Cetep.

0:37.0

Together through digital courses, coaching, and masterminds,

0:40.4

we've helped over 50,000 students from startup to multi-million dollar businesses

0:45.4

scale their sales while blending in their dream life.

0:49.4

If it gets lonely out there in the product business world, we fully believe a business shouldn't be built alone.

0:55.0

There's room at the top for all of us.

0:58.0

So let's get scrappy and creative together, product boss.

1:01.0

To be profitable, make more sales, and grow your visibility.

1:05.6

Are you ready? Let's dive in.

1:07.4

Do you know what time it is Product Boss? It is sweater weather. It's football season. It's

1:15.2

Q4. It's the busiest time of year for our product bosses. And this is the home stretch, my friends.

1:21.8

It's time to close out another year strong and prep for the next year of

1:26.7

revenue. So to bring in more businesses, Q4 and beyond, you are going to need sales software that's going to help you score and the top

1:35.1

tools are all inside the new HubSpot Sales Hub. With customizable

1:40.3

prospecting workspace, smart deal management suite, and AI powered

...

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