So sometimes they will come up with a pitch essentially for a product.

And if we're on board, then we try to work with the liquid we have to meet that vision.

I think one of my jobs is to make their job very easy and to make them not have to work as hard.

And I don't want them working very hard because if they're having to overmarket a

product, we didn't do a good job. And so I think our most successful stuff is like when you look at 13

or 15 or 17 year old bottle to bond or Russell's 98 or all these, the marketing story is like, man,

this is good. This is Bourbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews with people making the bourbon whiskey industry happen, and I'm one of your hosts, Kenny Coleman.

You know, here at Bourbon Pursuit, we've had our fair share of industry legends and rising stars on the show,

and today we get to sit down again with someone whose last name is plastered all over the Bourbon Hall of Fame.

Bruce Russell joins the show once again to share how he is carving his own path at Wild Turkey,

but also wants to honor his incredible legacy from his father, Eddie, and his grandfather, Jimmy,

or you'll find out as Mimmy. Get ready to for some of these great stories as Bruce starts opening

up about growing up in the Wild Turkey family, his ship from back in Texas, and how he's

embraced product development by bringing

exciting new high proof offerings to market and their latest eight-year 101 proof.

This episode takes a few different twists as we talk about blending barrel selections and how

wild turkey's continual packaging just doesn't stop changing. Plus, Bruce gives us an honest look at some of the challenges

that he's starting to face as being a public figure in the bourbon world,

just getting noticed wherever he goes.

Plus, he'll also give you a list of his favorite Louisville dining spots

so you can make a note on your next trip here.

With that, enjoy this week's episode.

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