As I enjoy some long overdue time off, I hope you're enjoying some of these OnCore episodes.

The following is an encore presentation of episode 324 with Dr. BJ Fogg.

With tiny habits and more broadly my work in behavior design, you get really good at figure out what's the best behavior for me.

And then how do I make it really easy?

And then how do I make sure it happens?

Hi, I'm Jeff Brown, and this is the podcast that's dedicated to your personal and professional growth.

It is the read-to Read to Lead podcast where I believe

that if you desire to achieve true success in business and in your life, then intentional and

consistent reading is a must. I'm going to help you not only narrow that list, but bring you

key insights and valuable ideas from some of today's most successful and inspiring authors.

I'm especially excited today because we're going to be talking with the man who has written

my favorite book so far of 2020.

Okay, so technically it came out in December 31st of 2019, but who's counting?

The author I'm talking about is Dr. BJ Fogg, and the book is Tiny Habits, the small changes that change everything.

Now, there have been a lot of books written about habit. There's Charles Duhigg's The Power of Habit.

We've talked to James Clear right here on the show about his book, Atomic Habits.

There's Brendan Breschard and High Performance Habits, and now Tiny Habits. There's Brendan Bershard and high performance habits and now

tiny habits. What makes it for me, my favorite book so far this year? When I finish a book and I realize

I'm obsessed with the idea of taking the contents of the book and teaching it to people,

writing a curriculum around it, if you will, I know that's a book that I got a ton out of.

I'll be asking Dr. Fogg to share about things like how tiny can be transformative.

His E equals MC squared level behavior model, how to use the model, not just to create good habits,

...