521: The Business of Coffee: What You Didn’t Know About This Industry

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 13 December 2021

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Coffee and entrepreneurship seem to go hand in hand. I bet you can’t scroll the Instagram accounts of your favorite creators and business owners without a photo of a latte or a caffeine-inspired meme popping up, right?

This guest made coffee the center of her business, and with it, is on a mission to transform the industry through diversity, inclusion, and sustainability. Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply, the first specialty Vietnamese coffee company importing directly from the source. From features in the Wall Street Journal, Forbes, New York Magazine and even landing the cover of Food & Wine magazine, her success keeps coming, and part of that is the dedicated community of supporters, fans, and coffee drinkers brewing up these specialty beans.

GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/

GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/

GOAL DIGGER SHOWNOTES: jennakutcherblog.com/sahra

Transcript

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0:00.0	If you don't have a clear direction or a clear why, I see why you are building this,
0:05.4	then navigating those challenges will become, I feel more difficult.
0:09.2	So knowing your why is really important and then from there, it's the tactical, it's
0:13.5	the strategy, it's the logistical and that's the easy stuff.
0:17.1	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers
0:22.3	and helping you to navigate both the messy and the magical seasons of this thing called
0:26.6	life.
0:27.6	A small-town mama who took a $300 camera, grew a successful photo biz and now I work
0:32.2	from home and run a seven figure online business.
0:34.7	I teach you the tried and true secrets to building a career you adore.
0:38.6	Shia away from the real talk?
0:40.2	No way.
0:41.2	Money, hardship, growth, loss and marketing are all topics we discuss here.
0:45.2	Think of this as your one stop shop for happy hour with a gal pal mixed with business
0:49.1	school.
0:50.1	Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged
0:53.4	while you learn.
0:54.7	This is the Gold Digger Podcast.
0:57.5	Coffee and entrepreneurship seem to go hand in hand.
1:01.4	I bet you can't scroll the Instagram accounts of your favorite creators and CEOs and business
1:06.2	owners without a photo of a latte or a cafe inspired meme popping up, right?
1:11.5	Well this guest made coffee the center of her business and with it is on a mission to
	...

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