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Bourbon Pursuit

521 - From Finance to Four-Grain Focus with Al Laws of Laws Whiskey House

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9866 Ratings

🗓️ 3 July 2025

⏱️ 73 minutes

🧾️ Download transcript

Summary

It takes us a while on the Bourbon Pursuit side to find a craft brand that has great whiskey and a great story. And when we get to bring someone on from the Centennial State, it's even better. We sit down with Al Laws, the guy behind Laws Whiskey House in Colorado. Laws is known for their four-grain bourbon, but Al's journey wasn't always in whiskey and he took some pivots from the world of finance and oil to get there. We dive deep into Al's whiskey-making philosophy and he shares some great stories about sourcing grains right there in Colorado and how they approach their flavor profiles. Of course, we're also going to talk about the business side of things, including the financial hurdles distilleries face, especially in the wake of the pandemic. Colorado was also on the forefront on the rise of cannibis and we talk about how Laws Whiskey House navigated through that boom in his area. Show Notes: Al Laws' transition from finance to whiskey The significance of Colorado's whiskey culture Crafting a unique four-grain bourbon at Laws Whiskey House Insights on flavor profiles and local grain sourcing Navigating the challenges of distillery business in evolving times The impact of new market competitors on whiskey sales Building community support and brand identity over 14 years Aging whiskey in Colorado's distinctive climate Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

We were scared of death.

0:02.1

And, like, we were having our best quarter ever.

0:05.0

And, and then it just stopped.

0:07.2

In April, we sold, like, one case.

0:09.8

And we're like, oh, my God.

0:35.8

This is Bbon Pursuit, the official podcast of Bourbon, bringing to you the best in news, reviews, and interviews, with people making the bourbon whiskey industry happen, and I'm one of your host, Kenny Coleman.

0:37.7

Well, here at Bourbon Pursuit,

0:43.2

it does take us a while to find a craft brand that not only has great whiskey, but also has a great story to tell. And when we get a chance to bring on someone from the Centennial State,

0:47.8

even better. And today, we sit down with Al Laws. He's the guy behind Laws Whiskey House

0:53.2

based in Colorado. Laws is known

0:55.3

for their four grain bourbon, but Al's journey wasn't always in whiskey, and he took some

1:00.2

pivots from the world of finance and oil to get there. We take a deep dive into his whiskey-making

1:05.2

philosophy, as he shares some great stories about sourcing grains right there in Colorado

1:10.1

and how they approach their

1:11.7

flavor profiles. Of course, we're also going to talk about the business side of things, including

1:16.9

financial hurdles. Every business has them, especially distilleries, but we talk about this of what

1:22.5

he went through in the wake of the pandemic. And other business hurdles is that Colorado was also the first on the forefront

1:29.3

on the rise of cannabis. And we talk about how Laws Whiskey House navigated through that boom

1:34.7

during that time in his area. With that, enjoy this week's episode. And now here's Fred Minnick

1:40.4

with Above the Char. I'm Fred Minnick, and this is Above the Char.

1:47.8

This week's idea comes from Ryan, who writes me on fredminic.com.

1:52.8

Hey, Fred, thank you for the history knowledge you bring.

...

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