This is Stevea Robbins. Welcome to the get it done guys, quick and dirty tips to book less and do more.

In his book, The Paradox of Choice, author Barry Schwartz lays out the research on how human beings deal with choice.

There's a lot of research, and the results are surprising. Our culture deeply assumes that more choice is good for us, and all the

research says otherwise. Too much choice can often be worse than no choice. More choices you

see equals less choosing. You go to the store to get a new suit of clothes for work. You find

two great options, a fluorescent paisley leisure suit, and a more conservative, plush,

velveteen, tiger-striped onesie.

The choice is obvious.

No one wears a onesie at work, so the next thing you know you're walking down the street,

proudly glowing in your new suit.

With too many choices, you're much more likely to choose nothing and to start avoiding the decision

altogether. Try buying toothpaste. Do you want tartar control? Whitening? Extra minty breath

freshening. Cinnamon flavored. Bubble gum flavored? Total full mouth pizzazz. Inflatable three

color bonanza for your tonsils? Arr! You freeze. staring at the toothpaste aisle like a deer

caught in headlines. It's too much.

You start thinking that it's easier just to get all your teeth replaced with ceramic crowns.

Then you won't have to make this ridiculous choice.

Stop.

You're caught in decision paralysis.

Do not get your teeth replaced by crowns.

Instead, simply diffuse the situation. Satisfice. Don't maximize.

Part of your stress comes because you want to make the best possible decision, and that's called

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