If enough acreage in the world would begin to farm regeneratively, we might be able to draw down and integrate into the living soil of a regenerative farm, enough of the atmospheric legacy CO2 to actually reverse climate change.

Welcome to Care More Be Better,

a podcast for people like you

who care about the social impact

of conscious companies and everyday heroes.

Hear inspiring stories from those who put people in planet

before profit and personal gain.

You'll learn how you can make a difference,

vote with your dollars, and get involved today. Here's your host, Karina Belizzi. Hello and welcome fellow

do-goaters and friends. I am your host, Karina Belizzi, an activist and cause marketer who's

passionate about social impact and sustainability.

If you've just discovered this show, you may not have heard that I created a powerful tool

for all of my listeners. It's a five-step guide to help you on your journey to make a difference

and have more impact. If you're curious, all you have to do is go to care more be better.com and sign up for

my newsletter. You'll receive a download link right away. I'm thrilled to be joined today by Tom Newmark,

who I know from my life working in the natural products industry, and I'm sure many of you know him as well.

He was the CEO of New Chapter back in 2012 and left

to focus his passion and dig deep in the world of regenerative agriculture, creating truly

sustainable solutions. He owns a regenerative farm and retreat center that we'll all learn a little

bit about, Finca Luna Nueva, where I'm really

curious to learn more, and I have a surprise for him specific to that as well. And he's the co-founder

and chair of the not-for-profit, the Carbon Underground. Have you been following my work on

...