#52: James Lawrence on How to Master Mental Toughness

Tom Bilyeu's Impact Theory

Impact Theory

Education, News, News Commentary, Philosophy, Technology, Society & Culture, Business, Self-improvement

4.7 • 5.1K Ratings

🗓️ 19 December 2017

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Guinness World Record-setting triathlete James Lawrence has accomplished feats many once called impossible. His ability to push his body past the point of physical limitations helped him complete 50 Ironman triathlons in 50 days. Hear from The Iron Cowboy himself on why limits are meant to be surpassed on this episode of Impact Theory with Tom Bilyeu. QUOTES: "The secret to success is doing a lot of little things consistently over a long period of time." [3:44] "When you discover how to flip that switch, that's when nothing gets in your way. That's where you shift your focus and realize what your purpose is." [15:23] "We're moments away every day from a decision that's going to completely change our life." [16:03] "By putting yourself in the game, you're giving yourself an opportunity to achieve something everyone else said was impossible."[27:46] "Have the big goal, but shelve it and focus on today's goal only."[29:08] SHOW NOTES: James dispels the myth that being "gifted" is the key to succeeding. [2:58] James revisits how a Fun Run marathon started him on his path. [6:02] James details the learning process and growth when entering the triathlon world early on. [9:18] James goes deep on the "Iron Cowboy" mentality and pulling strength from an alter-ego. [13:05] Tom and James talk about struggles during his journey and setting goals with a family in the picture. [16:50] James highlights the moment of clarity that launched him on his path. [22:05] James shares his way of teaching his kids about failure. [24:10] James touches on his identity and the various building blocks involved in reaching goals. [26:00] Tom and James discuss the challenge of setting standards for themselves and others. [33:00] James reveals the impact he wants to have on the world. [37:00] BOOKS MENTIONED IN THIS EPISODE: Iron Cowboy - Redefine Impossible by James Lawrence: http://amzn.to/2j4CyS4 [2:24] PEOPLE MENTIONED IN THIS EPISODE Rich Roll bit.ly/1Rpn19v [2:00] Chris McCormack bit.ly/2iX9DiU [2:08] FOLLOW JAMES LAWRENCE: TWITTER: bit.ly/2AEhfSL INSTAGRAM: bit.ly/2C5sD6t FACEBOOK: bit.ly/2AW3Ty0 YOUTUBE: bit.ly/2Blc7SZ WEBSITE: bit.ly/2Cc6Z13 FOLLOW TOM BILYEU TWITTER: http://bit.ly/2iyjY5P INSTAGRAM: http://bit.ly/2j7vqX8 FACEBOOK: http://bit.ly/2hPStWo DOWNLOAD the 25 Bullet Impact Theory Belief System: http://bit.ly/2ubknRe SHOP: http://bit.ly/2rtRN8T FACEBOOK GROUP: http://bit.ly/2rg1AjM TOM BILYEU READING LIST: http://bit.ly/2rZdpO9 FOLLOW IMPACT THEORY TWITTER: http://bit.ly/2iC5lN3 INSTAGRAM: http://bit.ly/2hPSGJa FACEBOOK: http://bit.ly/2iystOf Subscribe to the PODCAST: http://apple.co/2icO5wz

Transcript

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0:00.0	You're listening to the Impact Theory Podcast, your source of empowering ideas and actionable techniques from the world's highest achievers.
0:08.0	Join host Tom Billio, serial entrepreneur and co-founder of the billion dollar brand Quest Nutrition, on a journey to unlock your potential and realize your vision of success.
0:19.0	Welcome to Impact Theory.
0:23.0	Everybody, welcome to Impact Theory.
0:26.0	You're here, my friends, because you believe that human potential is nearly limitless, but you know that having potential is not the same as actually doing something with it.
0:34.0	So our goal with this show and company is to introduce you to the people and ideas that will help you actually execute on your dreams.
0:42.0	Today's guest is one of the most prolific ultra-indurance athletes in the world.
0:47.0	He's a Guinness World Record holder two times over.
0:50.0	First in 2010, he broke the record for half Iron Man's by running 22 in a 30 week period.
0:57.0	Then, not satisfied with that, in 2012, he set the record for most Iron Distance triathlons in a single year by doing 30.
1:05.0	Then, because he didn't feel he'd been adequately tested yet, he set out to find the very limits of mankind's capabilities by completing 50 Iron Distance triathlons in 50 states in 50 consecutive days.
1:19.0	He was told he was crazy, people doubted it could be done, but in his heart he believed he could find a way through.
1:25.0	During the ordeal, he rarely got more than 4 hours sleep a night and all in a moving vehicle had 5 small kids in tow.
1:31.0	With so tired, he'd fall asleep while eating, while talking, and most terrifyingly while riding during the biking portions of the race.
1:39.0	He suffered from catastrophic cramping, swollen feet, mangled toes, inclement weather, including extreme rain, extreme heat, and at one point getting hypothermic during his swim.
1:49.0	But despite all of that, he still managed to finish.
1:53.0	It is an accomplishment so incredible that Ultra Endurance athlete and bestselling author Rich Roll called it one of the greatest achievements in the history of human endurance.
2:03.0	Four-time Ironman World Champion, Chris McCormick has said of him that he has proven that if you want it badly enough, you can achieve anything.
2:11.0	So please, help me in welcoming the man known as the Iron Cowboy, the incredible public speaker and coach, and the author of the Iron Cowboy,
2:21.0	redefine impossible, James Lawrence.
2:25.0	Thank you for coming on the show.
2:31.0	Absolutely.
	...

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