You're listening to the Story Brand podcast based on Donald Miller's best-selling book,

Building a Story Brand.

The Story Brand framework is made up of seven key elements.

All of them anchored in one powerful idea.

Your customer is the hero, and you are their guide.

Each week on the podcast, you'll get exactly what you need to craft clear messaging that connects with more customers and grows your business.

Now let's dive in with your hosts, Donald Miller and Kyle Reed.

Hey, it's podcast producer Bobby Richards here.

And before we dive in, I want to set the stage

a bit. If you're, if you're listening in real time, tis the season, it's almost Christmas,

which probably means that a lot of you are prioritizing time to slow down, be with family,

reflect, maybe even reset. And for many of you who are business owners, I bet that means asking

what's working in my business and what's not. And sometimes many of you who are business owners, I bet that means asking what's working

in my business and what's not. And sometimes the biggest reason that your business is not working

or parts of it aren't working is because your message isn't clear. And that's exactly what the

story brand framework solves. If you've listened to the show or you've read building a story brand,

you understand that the story brand framework shows you how to position your customer as the hero with you as their guide.

And today, you're going to hear all of that come to life in a completely new way.

Instead of our usual conversation, we're going to be sharing the story brand radio theater

production of Pete and Joe Save Their Mother's Company.

This is a fun, hilarious audio experience that's all about

two brothers that are trying to save their family's board game business using the story brand

...