This is episode number 517 with Princeton faculty members on entrepreneurship,

John Danner, and Chris Keane.

Welcome to the School of Greatness. My name is Lewis Howe's former pro athlete

turned lifestyle entrepreneur. In each week we bring you an inspiring person or message

to help you discover how to unlock your inner greatness.

Thanks for spending some time with me today. Now let the class begin.

There's a lot of bad reasons to start a company, but there's only one good legitimate reason,

and I think you know what it is. It's to change the world. Phil Libin, the CEO of Evernode,

said that it is Professor Week at the School of Greatness. This week I'm bringing you some of the

best professors in the world to teach right from the podcast. Now I typically bring you professors

of life, the greatest athletes in the world, the greatest musicians, the greatest authors,

speakers, spiritual leaders, the greatest minds in general. But I'm actually bringing you real life

professors. That's right. John Danner, who's an advisor teacher and author and speaker, brings

decades of entrepreneurial and professional experience to his global work with leaders in their

organizations and many settings. He teaches at both UC Berkeley and Princeton, and he's an incredible

teacher on innovation, entrepreneurship, strategy, and leadership. And Chris Keeney is a successful

business builder, growth capital investor, and member of Princeton University's entrepreneurship

faculty. He built Rosetta, which is a digital marketing firm, where he and his colleagues

translated insights about customer motivation into personalized sales and marketing techniques

designed to accelerate growth. He now teaches these techniques to his students at Princeton and

applies them to drive the enterprise value of companies at Rosemar Capital, the private equity firm

that he founded. These guys are both brilliant in business and brilliant at teaching and breaking

...