#517: Fostering a culture of continuous improvement with Mana Ionescu, AXOS Bank

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 1 May 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Understanding and leveraging data, as well as fostering a culture of continuous improvement, are paramount for success in marketing today. Today, we're diving into these concepts with Mana Ionescu, FVP Digital Marketing at AXOS Bank, who brings a wealth of experience in demystifying marketing concepts and debunking myths. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.5	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to teek systems.com.
0:49.0	Before we get started, I wanted to let you know that my latest book,
0:52.8	Priority is Action, Seven Principles for Better Strategies, Decisions,
0:56.4	and Outcomes is now available.
0:58.4	In it, I give ideas and insights for leaders and teams that need to make meaningful progress on their priorities.
1:04.0	After all, our priorities are what we do, not what we say we'd like to do.
1:08.0	You can find priorities action on Amazon or learn more on my website website Greg Kilstrom.com.
1:13.0	Now let's get on to the show.
1:15.0	Understanding and leveraging data as well as fostering a culture of continuous improvement
1:22.0	are paramount for success in marketing today.
1:24.8	We're going to dive into these concepts with Mana Inescu, FVP Digital Marketing at Exos Bank,
1:31.6	who brings a wealth of experience in demystifying marketing concepts. marketing I'm very excited to be here today and chat with you.
1:44.0	Yeah, looking forward to talking about these topics with you.
1:47.9	So, you know, first thing, you know, I'd love if you could introduce yourself, you know,
1:51.4	as a former agency founder and now a marketing leader at
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.