#515: Behind-the-Scenes Of My Latest DCA Launch: The Highs, Lows, & Magical Moments

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 15 November 2022

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

How we got scrappy, rallied together, and did something we’ve never done before in the history of my business If you’ve ever been through a digital course launch, you know that it’s usually an ‘all hands on deck’ sort of situation. Things are happening fast. You’re making split-second decisions. And whether you’ve got a team of two or 20, everybody is in the trenches with you. I’ve been through more course launches than I can count on two hands, and as much prep as my team and I do to make sure everything goes smoothly, there’s always a few things that don’t go according to plan. But guess what? Those little hiccups -- where you’re forced to get creative (and a little scrappy) -- are what create the magic. Not only do you learn a ton in the process of troubleshooting, but there’s a really incredible energy and camaraderie that’s created amongst the team. In this episode, my Director of Customer Experience, Josh, joins me for a behind-the-scenes recap of our September 2022 Digital Course Academy launch -- our largest launch of the year. You’ll get an honest look at our best moments, our toughest moments, the magical ones, and everything in between. Here’s a glance at this episode... [03:30] We got a flood of emails during our launch. Josh and his team answered over 7,000 emails in 9 days. [05:32] The customer experience department also fielded over 600 concierge phone calls. [09:16] We got scrappy, and everybody jumped in to help. We created a support schedule and had ‘power hours.’ [12:39] You’ve got to make answering emails a priority, otherwise you’re leaving money on the table. [14:02] During a launch, it’s important to have people around you that will give you pep talks to help change your mindset when things get stressful. [18:57] When you need to close a gap, I recommend that you DSD, or do something different. [22:07] It's okay to pivot during a launch when you see a need. Trying new things and experimenting is always a great thing. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0	You said that it's like it's not working. I said, Amy, we did something different. We are doing something different.
0:06.6	We're not just sitting here
0:08.6	twiddling our thumbs and waiting for the magic to happen. Like we are making the changes necessary for us to really see the needle move.
0:18.5	And I do think that it was just it was something magical because what happened is that maybe we didn't see the jump that we wanted to see in the number.
0:27.0	But what it did is it changed our mindset in the moment of the launch where we were going, you know, we're like, oh my gosh, something's not working. What's going on? What's happening?
0:37.2	Then we did that pivot. We got excited. The energy filled the room and it filled it literally took us to the very end of the launch where we just were able to apply the changes and do the work and really really work into the very end.
0:56.5	Because I told you it's like it's not over until it's over.
1:04.5	I'm Amy Porterfield, ex-corporate girl turned CEO of a multi-seven figure business. But it wasn't all that long ago that I lacked the confidence, the budget, and the time to focus on growing my small but mighty business.
1:19.5	Fast forward past many failed attempts and lessons learned and you'll see the business I have today. One that changes lives and gives me more freedom than I ever thought possible. One that used to only exist as a daydream.
1:35.5	I created the online marketing made easy podcast to give you simple, actionable step-by-step strategies to help you do the same.
1:43.5	If you're an ambitious entrepreneur or one in the making who's looking to create a business that makes an impact and a life you love, you're in the right place friend. Let's get started.
1:55.5	Hey there friend, welcome back to another episode of the online marketing made easy podcast. This is going to be a fun episode because I've invited my director of customer experience, Josh Palmer, to join me here and we're going to take you behind the scenes.
2:12.5	Really just share with you what it looked like in terms of behind the scenes of my latest digital course academy launch.
2:20.5	We did it in September of 2022. It was an amazing experience. There were definitely highs and lows and we're going to talk about all of that.
2:28.5	But I thought it might be fun if I brought Josh in because Josh is during launches. He is now seems to be my sidekick.
2:37.5	We are together a lot through this whole thing and he has a really unique perspective because he kind of has his hands in a lot of different parts of the launch.
2:46.5	Josh is from Raleigh, North Carolina, but he came into Nashville the entire launch. He was here on site, which so were some other people on my team. So we'll talk about that.
2:57.5	So I thought we would just get into it. Josh, welcome to the show.
3:01.5	Thanks, Amy, for happening me. I am so honored to be your sidekick at these launches. It's so much fun when we come together and we do this all in person.
3:15.5	It just brings a lot of energy and magic. So it does.
3:19.5	Happy to be here.
3:20.5	I'm so happy you're here. And when I say that you have your hands in a lot of things, you are running the customer experience department.
	...

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