What's happening everybody? This is your main man, Dr. Frank Kern, attorney at law, chief engineer at NASA, retired.

Current Guinness Book of World Records, record holder, I can't say it was a straight face.

Record holder for the most fake titles ever used in an introduction. None of those statements are true.

I am, however, the co-founder, partner here at cardonkern.com, we're an ad agency.

The name of this show is called the lead magnet. This is all about how to get you leads and more customers using the interwebs.

That's the professional industry term that we use here to refer to the internet and all things related.

And today, good lord, a call already. You know what they're calling for is medical and legal advice right there.

I'm not qualified to give either. Alright, so what we're going to talk about today is the number one secret that can make your ad successful.

And there's a lot of confusion around this stuff.

Chances are if you're watching this, you've seen plenty of presentations about how to sell things on the internet.

What it takes to be successful on the internet and all of that kind of stuff.

So I'm going to share with you probably the number one factor that will determine anyone's success,

either when online advertising, offline advertising, standing on the side of the road with a sign advertising,

doesn't matter. There's one thing. Alright, so let's talk about some things that it's not.

Thank God. It's not stuff like your appearance. I mean, I would be in a lot of trouble.

Alright, so a lot of people will get started and they'll be like, okay, man, I want to run an ad or whatever.

And they'll spend the majority of their time and energy and budget like making a logo or something.

They're trying to come up with a slogan or trying to come up with some way to look cool.

Or they'll consider like, alright, I'm going to start advertising on social media and I'm going to use video because videos really, really, really work.

And therefore, gotta look perfect. Gotta look TV quality.

And you know, none of that stuff actually makes a difference. I mean, it probably, if you deliberately looked terrible,

you know, it would probably have a worsening effect on your overall campaign.

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