513: How to Persuade When Facts Don’t Seem to Matter with Lee Hartley Carter
How to Be Awesome at Your Job
How to be Awesome at Your Job
4.5 • 1.1K Ratings
🗓️ 15 November 2019
⏱️ 43 minutes
🧾️ Download transcript
Summary
Lee Hartley Carter discusses why facts alone won’t persuade others—and what does.
You’ll Learn:
1) Why you need more than just facts
2) The foundations of compelling persuasion
3)How to craft your master narrative
About Lee
Lee Hartley Carter is president of maslansky + partners, a language strategy firm based on the single idea that "It's not what you say, it's what they hear." As a television news personality and researcher, she doesn't rely on traditional polling for her unique insights into U.S. politics; rather, she analyzes voters' emotional responses to help understand and empathize with them on a more visceral level. The reaction matters, but the "why" behind it matters more. It was this approach that allowed her to accurately predict the results of the 2016 presidential election and primaries.
- Lee’s book: Persuasion: Convincing Others When Facts Don’t Seem to Matter
- Lee’s website: LeeHartleyCarter.com
- Lee’s website: maslansky.com
Resources mentioned in the show:
- Study: Moral Foundations Theory
- Book: The Righteous Mind: Why Good People Are Divided by Politics and Religion by Jonathan Haidt
Thank you Sponsors!
- Prezi. Enhance your presentations. 2-week free trial available at prezi.com/awesome.
- ZipRecruiter is the smartest way to hire. Try them for free at ZipRecruiter.com/htba.
View transcript, show notes, and links at http://awesomeatyourjob.com/ep513
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the How to Be Awesome at Your Job Podcast, |
| 0:04.0 | the show where brilliant professionals share how to sharpen the universal skills |
| 0:08.0 | required to flourish at work. |
| 0:10.0 | Enjoy more career fun, wins, meaning, and money. |
| 0:14.0 | With your host, Pete McChitis. |
| 0:16.0 | Hello and thanks so much for joining us here for episode 513 with Lee Hartley Carter. |
| 0:23.6 | Apologies have got a little bit of a cold here, |
| 0:26.0 | but you won't hear much of that |
| 0:27.4 | because when I recorded the interview with Lee |
| 0:29.7 | it was before the cold happened. |
| 0:31.6 | So anyway, Lee's got some great stuff |
| 0:33.6 | about how to persuade in a world where facts don't even |
| 0:36.1 | seem to matter sometimes. |
| 0:37.7 | So you'll learn one, why we need more than just facts. |
| 0:40.6 | Two, the foundations of compelling persuasion, and 3. How to craft your master narrative. |
| 0:45.6 | So if you want to check out the show notes or the transcript or the links to Islands we've referenced, |
| 0:48.8 | it's over to all the job at your job.com. |
| 0:50.3 | F-513. Now here's Lee's Lee's story. |
| 0:54.0 | Lee Hartley Carter is president of Maslansky-plus Partners, a language strategy firm based on the single |
| 0:59.3 | idea that it's not what you say, it's what they hear. |
| 1:02.1 | As a television news personality to researcher, |
| 1:04.4 | she doesn't rely on traditional polling for her unique insights in the US politics. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from How to be Awesome at Your Job, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of How to be Awesome at Your Job and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.