#513: AI & Fragmentation with Afif Khoury, SOCi

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 22 April 2024

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

The total number of solutions in the martech Lumascape has grown to more than 11K in 2023, representing almost 7,000% growth in the space in just 12 years. The result of this growth has created too many data silos bringing massive challenges in integrating data and cleaning data to use for analytics and AI. Today we’re going to talk about data and platform fragmentation and how there is a risk of this worsening as new AI platforms and data sources are adopted. So what do marketers do to balance the need to try new things while not risking fragmentation? To help me discuss this topic, I’d like to welcome Afif Khoury, CEO of SOCi. Resources SOCi website: https://www.meetsoci.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.5	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack
0:40.8	technology services, talent services, and real world application.
0:45.0	For more information go to teek systems.com.
0:49.0	Before we get started, I wanted to let you know that my latest book,
0:52.8	Priority is Action, Seven Principles for Better Strategies, Decisions,
0:56.4	and Outcomes is now available.
0:58.4	In it, I give ideas and insights for leaders and teams that need to make meaningful
1:02.1	progress on their priorities.
1:04.0	After all, our priorities are what we do, not what we say we'd like to do.
1:08.0	You can find priorities action on Amazon or learn more on my website, Greg Kilstrom.com. Now let's get on to the show.
1:17.5	The total number of solutions in the Martek Loom Escape has grown to more than 11,000 in 2023, representing almost 7,000 growth in the space in just 12 years.
1:27.0	The result of this growth has created too many data silos bringing massive challenges and integrating data and cleaning data to use for
1:34.8	analytics and AI. Today we're going to talk about data and platform fragmentation
1:39.6	and how there's a risk of this worsening as new AI platforms and data sources are adopted.
1:45.0	So what do marketers do to balance the need to try new things while not risking fragmentation?
1:50.0	To help me discuss this topic, I'd like to welcome Afif Corey, CEO of So she Inc.
1:55.2	A thief, welcome to the show.
	...

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