512: How Shay Mitchell Is Disrupting a $17B Industry

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 17 May 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, mother, and author. She’s best known for her work on the hit show "Pretty Little Liars,” but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, BÉIS travel wear, and Onda canned sparkling tequila. In this episode, you’ll learn: Why the name play a huge part in BÉIS development Mitchell’s philosophy of learning Why she’s still a consumer first About the lengthy sampling and design process for BÉIS How BÉIS turned negative publicity into a viral pop-up event Four ways to partner with talent for your business. How Drake became Onda’s first and best customer About Mitchell’s new upcoming travel show Thirst If she’s ever returning to YouTube And much more brand, business, and founder advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Transcript

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0:00.0	I was on a hit show and that was my first big thing.
0:03.3	Wasn't my best acting? Probably not.
0:05.5	You know what? I learned so much on that show.
0:07.5	You know, as soon as we would wrap our last episode, I'd be on a plane going somewhere far.
0:12.0	And when the time came where I was purchasing my own bags for my own travels,
0:15.5	that's when I noticed that there was a white space on the market.
0:18.0	The creator and CEO of multimillion dollar company company, Bace, mom, actor,
0:22.5	entrepreneur, Shane Mitchell. I look back at my life. Is there anything I haven't done yet?
0:27.1	How much time is, how much time do we have here? Base, Onda, a few other things about to come out to
0:32.5	Tim. Before we dive in, I want to extend a warm invitation to join our thriving founder community.
0:40.3	It's the perfect place to discover more insightful interviews aimed at helping you build, grow and scale your business.
0:46.3	So don't forget to hit subscribe.
0:48.3	Your support means the absolute world to us.
0:51.3	Thank you so much for subscribing.
0:53.3	Let's get stuck in today's
0:55.6	discussion. Hear the stories. Learn the proven methods and accelerate your growth and future
1:01.9	through entrepreneurship. Welcome to the founder podcast with Nathan Chan.
1:10.6	I love it.
1:13.3	Just as if we're just meeting, which we are.
1:15.9	Absolutely.
1:16.5	So on that, the first question that I ask everyone that comes on is, how did you get your job,
1:23.0	aka how do you find yourself doing the work you're doing today?
	...

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