510. Hosting Hotline: Should You Use a Company Logo on Airbnb?
Thanks For Visiting
Airbnb Superhosts Annette Grant & Sarah Karakaian
4.9 • 589 Ratings
🗓️ 28 October 2025
⏱️ 17 minutes
🔗️ Recording | iTunes | RSS
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Summary
Should you use your company logo instead of your photo on Airbnb? It’s a question that comes up often—and in this Hosting Hotline episode, Sarah is joined by a special guest: Thanks for Visiting’s Chief Operations Officer, Colleen Prochaska.
With Annette out on a well-deserved vacation, Sarah and Colleen team up to tackle Samantha’s question about whether Airbnb hosts can (and should) use their company name and logo as their profile picture.
They cover:
- What Airbnb’s terms and conditions actually say about using a company logo
- Why some hosts choose logos over personal photos—and the real issue of discrimination behind it
- How guests perceive management companies vs. individual hosts
- Why your profile photo still matters for guest trust and conversion
- What you can do to encourage guests to book directly after their stay
Whether you’re managing multiple properties or just getting started, this episode explains why your Airbnb profile is about more than compliance—it’s about connection.
Resources mentioned:
Airbnb Terms of Service: Review Airbnb’s official profile photo policies to ensure compliance.
Mentioned in this episode:
Transcript
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| 0:00.0 | You're listening to the Thanks for Visiting Podcast. |
| 0:07.8 | We believe hosting with Heart is at the core of every short-term rental. |
| 0:12.8 | With Annette's background in business operation. |
| 0:15.1 | And Sarah's extensive hospitality management and interior design experience, we have welcomed |
| 0:20.3 | thousands of guests from over 30 |
| 0:22.3 | countries earning us over a million dollars and garnering us thousands of five-star reviews. |
| 0:27.9 | We love sharing creative ways for your listing to stand out, serve your guests, and be profitable. |
| 0:34.9 | Each episode, we will have knowledgeable guests who bring value to the short-term rental industry. |
| 0:39.4 | Or we will share our stories of our own experiences so you can implement actual improvements to your rentals. |
| 0:46.4 | Whether you're experienced, new, or nervous to start your own short-term rental, we promise you'll feel right at home. |
| 1:01.9 | Running a short-term rental business means wearing a lot of hats. And for many of you listening, you're a team of one. Guest communication, marketing, cleaning coordination, |
| 1:06.8 | finances, it all falls on your shoulders. And when you're bouncing between Airbnb, |
| 1:11.6 | verbos, spreadsheets, and a dozen apps, things slip. You miss messages. You spend hours updating |
| 1:17.3 | calendars and you're left working in your business instead of on it. That's why we're excited |
| 1:22.0 | about Logify. It's built for hosts like you, solo operators and growing teams who want to |
| 1:27.1 | simplify and professionalize |
| 1:28.7 | their business. With Logify, you can build a direct booking website you actually own. |
| 1:33.9 | Sync all of your calendars in one place and automate guest communication and payments so |
| 1:39.1 | nothing falls through the cracks. And here's the bigger picture. In today's market, |
| 1:43.0 | trust is everything. Guests want to know |
| 1:45.5 | their booking with a professional, having your own direct booking site signals credibility, consistency, |
| 1:51.6 | and long-term stability, things that matter more than ever. So if you're ready to stop duct taping |
... |
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