All right, welcome back or welcome to the Single Track Podcast.

I'm your host, Finn Melanson, and in this episode, we welcome back Athlete Agent Kelly Newland to the show.

Kelly's been on multiple times before to talk about contracts and the state of athlete brand relationships.

So if you're interested and haven't checked those out before, they are an excellent prelude to what we discuss here and I've linked them both in the show notes

But yeah, wanted to have Kelly on again because it's fall. It's Q4 of 2025 in business speak and while for sure athletes and brands have been wheeling and dealing all year round

This tends to be the time

when a lot of that activity takes place in aggregate. And I don't know, whether you're an aspiring

pro, a veteran in the space, or you're like me, a curious fan, I figured it would be fun to deep

dive on the state of all of this stuff in trail. I'll say this too.

I came into this episode with a lot of assumptions.

Many were challenged, and I really appreciated the knowledge and experience and generosity

of information that Kelly brought to the conversation.

As always, I'd love to hear your takes on what we discussed.

Let us know on social media, specifically at Run Single Track on Instagram.

Hit us up in the DMs.

Okay, a few things before we dive into this episode.

First, we have opened up registration for two of our events.

The 26 Twisted Fork Trail Festival taking place in Park City, Utah next May, and the Antelope Island

Buffalo Run taking place next March. For both of these, head over to Massif running.com.

That's spelled M-A-S-S-I-F running.com to sign up. I've got that registration link in the show notes

as well. The other bit of news to share, Delta G ketones has returned as one of our partners.

Pretty awesome.

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