What's happening everybody? Welcome to the lead magnet. My name is Frank Kern and today's show is all about the five things you need to do.

There's also a bonus two things. I'm going to tell you at the end of the show, which is how to actually get a campaign up and running and how to make your campaign work.

So, if you don't know me, my name is Frank Kern. I'm CEO, co-founder and creative director of CardoneCurren.com. We're an ad agency that, hey, you never guess, we specialize in getting people, leads, customers, recognition and awareness,

all from the internet. So, if that's what you want to do for your business, this show is the right show for you. I've been doing this since 1999, not this show. This is only a second week. I've been selling things online.

Since 1999, I did the math last week. It's something like 87,000 hours of really long days trying to figure all this stuff out. And I'll tell you what, it was about the 86,000th hour, I think.

I finally started to get the hang of it. So, our mission in this show every single week, we come to you every Tuesday. My mission is to help you get more leads, more customers, more attention and more recognition from the internet, not only do that, profitably, but do that consistently.

And what we're going to talk about today, again, is five things you got to do before you ever start advertising. And even if you're advertising now, which I hope you are, these five things are definitely going to help you hone in and make everything a little bit more effective.

Now, if you have any challenges with your ads and challenges with your marketing, call in or do the best I can to help you. We have a new number though.

So, it's a temporary number to do. Okay, I just want to remember the last one. All right, so the temporary number is 305-865-6404. That's 305-865-6404. Oh, it's in the shot. Oh, look at there, right there. Okay, so that's so you can call in. I'll do the best I can to help you. Now, let's talk about those five things before we do though. Let's do a little bragging.

So, this show was the number one downloaded show on the Cardo Network all week. I think it still was yesterday. Thank you guys so much who are watching it. Thank you all for so much positive feedback. I really, really appreciate it.

And I really kind of look forward to making fun of Grant about it. I mean, like, hey, they kind of watch me a little bit more than they watch you.

But I always say that and make fun of him because he's in better shape and significantly richer than I am. So, that's my motivation right there is what it is. All right, let's get cracking.

And if you have any questions, the numbers on the screen would love to help you. That's what we're here for. And if at any time during the show, you're like, you know, this all sounds pretty good, but rather somebody else do it for me, that's us. Okay.

Come to Cardo and Kern.com. You'll see a little letter I wrote there. It tells you how everything works if you like what you see. Fill out the form and we'll talk to you.

Now, thing number one of the five that we got to do before any advertising begins is understand what advertising really is. And here's the deal.

Advertising should be thought of as an investment. It is never an expense unless one thing occurs. And that one thing is it ain't working. All right.

So, if your ads are working, it is not an expense. It is an investment. And most importantly, it's a profitable investment. All right.

Now, kind of stay with this thought train for a minute because I know we're all entrepreneurs and we're in business because we want to do two things. We want to make a good living. We want to make money and we want to make a difference. We want to do good work.

I don't think very many people go into business going, hey, let's do some bad work. Right. So, we want to help people. We want to get paid well to do it. That's why we're in business.

So, we can't do a damn bit of good for anybody unless we're making money. Well, of all the investments in the world that we could ever make is quite possible that a successful ad campaign is going to give you a better return on your effort energy and money invested that anything else in the world. So, hear me out on this one.

So, let's say that we spend a dollar on ads, which of course, you know, I'm just using this for easy math, all right. Let's say we spend a dollar on ads so we put a dollar into this machine that is advertising. And within 30 days we get a dollar and 20 cents back. Doesn't seem that exciting. Does it?

So, I tell you compare it to every other type of investing in the world. All right. So, I got on the Google, and that's the proper way to say it, right, by the way, the Google. And I looked up like Warren Buffett, who's supposed to be the greatest investor ever, what his average returns are. And he's 21% a year. That means if we gave Warren Buffett a dollar and then we just sat around for a year, just kind of like, how's it going? It's pretty good. Okay. A year up yet? No. So, got to wait. Okay. So, we do that for a year. At the end of the year we will get 21 cents back.

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