What's up? What's up, Nick Loper here. Welcome to this side hustle show because your idea for success might not coincide with your bosses.

If you're looking for a way to grow your email list, to serve your readers, viewers, listeners, customers better,

and make more money in the process, you're going to want to pay close attention to this episode.

We've been talking a bit about the power of quiz funnels over the last few months, and so I thought,

you know what? Why not call up the guy who's famous for implementing these things and helping others do it as well?

He's the best-selling author of Ask the Counterintuitive Online Formula to Discover.

Exactly what your customers want to buy, create a mass of raving fans, and take any business to the next level.

He's also the CEO of the Ask Method company, and using the exact methods we're going to be talking about today,

he's built a highly profitable eight-figure a year business across 23 different niche markets

and a massed an email list of over four million people along the way.

Ryan Leveck, welcome to the side hustle show. Nick, it's awesome to be here.

Very grateful for that warm introduction and excited for our conversation.

Absolutely, because we have heard examples of quiz marketing working really well from side hustle show guests

in e-commerce, in affiliate marketing, like I used a rudimentary version of it in another business of mine.

And I think we can kind of all grapple with, or we can get on board with the idea of creating a semi-personalized

experience for our customers. I think that's really cool to have the ability to do that.

But let's start off with the big picture, and then I want to zoom in, of course, to the details of how to put all this into action.

So maybe if you can kick us off with why quizzes, why your ask methodology is so effective?

Yeah, it's a great question. And I think it's really important that we set the conversation

context in such a way that we differentiate a quiz funnel from a typical online quiz.

We've all seen in probably some of us taking those online quizzes, like the what Harry Potter character

are you quiz. And those sorts of quizzes are fun, they're engaging, but they're not going to convert

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