507. How to Capture Event-Driven Demand with PriceLabs
Thanks For Visiting
Airbnb Superhosts Annette Grant & Sarah Karakaian
4.9 • 589 Ratings
🗓️ 16 October 2025
⏱️ 26 minutes
🧾️ Download transcript
Summary
Local events are one of the biggest missed opportunities for hosts. Whether it’s a football game, a concert, or a citywide convention, event-driven demand can skyrocket your revenue—if you know how to capture it.
In this episode, Sarah and Annette share their system for spotting demand spikes and making the most of them with the help of dynamic pricing software like PriceLabs. From annual football schedules to hidden “sleeper events” like comedy shows and board game conventions, they’ll show you how to combine human insight with smart tech to boost your earnings.
You’ll learn:
- Why event-driven demand creates pricing power for STR hosts.
- How to map out annual and quarterly event calendars.
- The difference between obvious citywide events and “sleeper hits.”
- How to layer local knowledge on top of dynamic pricing software.
- Why you should never “set it and forget it” with your rates.
Don’t give away nights at your property when demand is at its highest. With the right strategy, you’ll be prepared to capture every opportunity—big and small.
Resources:
- PriceLabs – Dynamic pricing software that automatically adjusts your rates based on real-time demand. In May 2025, PriceLabs users earned an average of $222 more on event dates.
Mentioned in this episode:
Minoan | Visit MinoanExperience.com and tell them TFV sent you!
StayFi | Go to www.stayfi.com and enter TFV to get 50% off your first three months.
Transcript
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| 0:00.0 | You're listening to the thanks for visiting podcast. |
| 0:08.3 | We believe hosting with heart is at the core of every short-term rental. |
| 0:12.7 | With Annette's background in business operation. |
| 0:15.1 | And Sarah's extensive hospitality management and interior design experience, |
| 0:19.1 | we have welcomed thousands of guests from over 30 countries |
| 0:22.7 | earning us over a million dollars and garnering us thousands of five-star reviews. |
| 0:28.0 | We love sharing creative ways for your listing to stand out, serve your guests, and be profitable. |
| 0:34.9 | Each episode, we will have knowledgeable guests who bring value to the short-term |
| 0:38.7 | rental industry. Or we will share our stories of our own experiences so you can implement |
| 0:43.7 | actual improvements to your rentals. Whether you're experienced, new, or nervous to start your own |
| 0:50.3 | short-term rental, we promise you'll feel right at home. |
| 0:57.5 | Before we dive into the content, let's hear a word from our sponsor. |
| 1:07.4 | Want to stop giving away money in Airbnb and Verbo fees and actually own your guest relationships? |
| 1:10.4 | You don't need to be a tech wizard to make it happen. We use Stafi, and it's been a |
| 1:12.4 | total game changer for our direct booking strategy. Every time a guest connects to the Wi-Fi, |
| 1:18.2 | Stafi captures their name, email, and phone number automatically. No awkward asks, no spreadsheets. |
| 1:25.4 | Just verify data you can actually use. And here's what's wild. We send just one |
| 1:30.1 | email a month to our email list and we always get two to three direct bookings from it. And that's |
| 1:36.0 | barely scratching the surface. Imagine what a weekly newsletter could do. Some stay-fi users have |
| 1:41.6 | boosted their direct bookings by over 35% and increase their occupancy by up to 20% just by using the tools inside of Stafi. |
| 1:51.2 | Stafi's new plug-and-play hardware makes set up ridiculously easy and the branded splash page gets your guests a hotel level experience. |
| 1:59.3 | So if you want to start marketing like a pro |
... |
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