507. Do I Have to Offer a Discount During the Holidays?
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 11 September 2023
⏱️ 32 minutes
🧾️ Download transcript
Summary
Hey friends, are you caught in the holiday dilemma — to discount or not to discount? Trust us, we hear this question popping up like holiday ornaments every single year. It's a biggie.
You see, business owners usually fall into one of two camps. The first camp is like, "Why should I offer a discount? Isn't my product worth full price?" Then there's the other camp that worries, "If I offer a discount, am I setting up an expectation? Will my customers only buy from me when there's a sale?" We get it; these are legitimate concerns.
It's your business, and ultimately, you have the final say. But we're going to lay out some compelling reasons why offering a holiday discount might just be a smart move. We want to provide you with the insights to make an educated decision so that you can celebrate the holiday season with your best sales foot forward.
So, get ready to unwrap the truth about holiday discounts. Whether you're sitting in the 'yea' or 'nay' camp, this episode is for you. We'll go over why holiday discounts can actually boost your brand, how they can be part of a broader marketing strategy, and why they don't necessarily lead to bad customer habits.
Resources:
- Successful product bosses know that the key to a successful holiday season is preparing their promotions now. Join us for our five-day Rock Your Holiday Promotions Challenge kicking off September 12th and let us help you craft a plan that gets results! Sign up at rockyourholidaypromotions.com today!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Transcript
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| 0:00.0 | You're trading them if you offer a discount all the time during the holiday season. We're so accustomed as consumers to see discounts and it's what attracts us to discover a brand. Welcome to the Product Boss podcast, where we're dedicated to helping product-based business |
| 0:21.2 | owners turn into revenue-generating successful, happy product bosses. helping product |
| 0:23.7 | business owners turn into revenue generating successful happy product bosses. |
| 0:25.4 | I'm Jacqueline Snyder and I'm Meena Kuno-Cetep. |
| 0:29.0 | Together through digital courses, coaching and masterminds, |
| 0:32.3 | we've helped over 50,000 students from startup to |
| 0:35.4 | multi-million dollar businesses scale their sales while blending in their |
| 0:40.8 | dream life. It gets lonely out there in the product business world. |
| 0:44.0 | We fully believe a business shouldn't be built alone. |
| 0:47.0 | There's room at the top for all of us. |
| 0:50.0 | So let's get scrappy and creative together, boss to be profitable make more sales and grow your visibility. |
| 0:57.4 | Are you ready? Let's dive in. |
| 1:02.2 | Hey friends, okay so when it comes to running a successful business, the most |
| 1:06.1 | important thing that you can do as a product-based business owner is to |
| 1:10.0 | generate revenue. Because listen, as we always say that if you aren't making money |
| 1:14.8 | from your business, then maybe it's just a hobby. But here's a thing. We are |
| 1:19.6 | heading into your busiest season, right? The holiday season is the busiest |
| 1:24.0 | season for product-based businesses and this could be the place where you make the |
| 1:28.2 | greatest amount of money in your business. But hey, this is also, because it's your busiest season, the easiest time to lose |
| 1:36.1 | potential customers along the way. But friends, you don't have to. With the new HubSpot |
| 1:42.3 | Sales Hub, running your product-based business has never been easier. |
| 1:46.3 | Now listen, you can easily keep track of all interactions, contact details, and communications in one place. |
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