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Freakonomics Radio

506. What Is Sportswashing (and Does It Work)?

Freakonomics Radio

Freakonomics Radio + Stitcher

Documentary, Society & Culture

4.632K Ratings

🗓️ 9 June 2022

⏱️ 50 minutes

🧾️ Download transcript

Summary

In ancient Rome, it was bread and circuses. Today, it’s a World Cup, an Olympics, and a new Saudi-backed golf league that’s challenging the P.G.A. Tour. Can a sporting event really repair a country’s reputation — or will it trigger the dreaded Streisand Effect?

Transcript

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0:00.0

Hi, this is Victor Matheson. I'm a professor of economics at the College of the Holy Cross.

0:08.9

When I say the word sportswashing, you say what? So that's a pretty new term. Basically, it means

0:16.1

using some sort of sporting event to try to cover over any problems a country has had in the past.

0:24.0

And how is that different from any sort of reputation laundering? Let's say I'm Andrew Carnegie

0:29.8

and I know a lot of people think I've been a brutal capitalist. So I decide to open

0:34.0

libraries in many, many, many places around the country. Or Leeland Stanford, the Robert Baron,

0:39.7

decide to open what would become one of the most esteemed universities in the world.

0:44.0

Is this any different? Really, it's not much different. The idea of using politics to curry

0:50.7

favor is centuries old. I actually think all the way back to ancient Rome. And I think to this

0:56.8

famous poet, Juvenile, and he coins the term bread and circuses. And the term bread and circuses

1:04.0

refers to this. If a government can at least provide enough food to make their citizens survive,

1:11.1

that's the bread part. And enough circuses, things like gladiatorial contests and chariot

1:17.4

racing, if they can provide those, they can distract the populace from any other failings of the

1:22.2

government. Okay. Getting back to today, what are some good, pure examples of sportswashing?

1:29.2

We've had countries like Russia, very active in mega events like the World Cup and the Olympics.

1:35.2

Same thing with China hosting now two, Olympics in the last couple decades, or the Middle East,

1:40.6

getting into big sporting events recently. Now, Victor, you're listing of the nations that

1:45.6

have engaged in what we're calling sportswashing. Russia, China, the Gulf States. There's an assumption

1:52.0

in labeling this as sportswashing that these countries are bad countries and that they are dirty

1:58.0

and have a reputation to wash. But they probably think the same thing about us. So how is that fair?

2:03.2

I'm idea. I'm coming from an American standpoint. But the fact that these are countries without

2:08.0

functioning democracies, where you have no freedom of the press or at least limited freedom of the press

...

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