504. What We Can Learn From the Barbie $150M Marketing Campaign
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 31 August 2023
⏱️ 43 minutes
🧾️ Download transcript
Summary
The brilliance of Barbie's marketing move is undeniable. With a monumental global box office collection already surpassing a billion dollars by mid-August, Barbie has not only become an iconic movie but has also set a new benchmark.
It's a game changer in numerous aspects—and not just in the entertainment industry. So let’s dive deep into the phenomenon of Barbie and its remarkable $150 million marketing campaign. This isn't just about a toy—it's a marketing masterclass!
So, join us as we delve into the intricacies of this revolutionary way of marketing—a merger of movies, brands, products, collaborations, and partnerships. If you're a product-based business owner, you'll want to grab a notepad for this one.
Resources:
- Want a guide to over 308 business tools and resources to help you effectively run your product-based business? Slide into our Instagram DMs and message us “guide” or Visit theproductboss.com/resourceguide to get this FREE download today!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Transcript
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| 0:00.0 | And I know it, we all have our own opinions about Barbie, |
| 0:02.4 | and that's not the point here. |
| 0:04.2 | But just the impact of a woman product boss in the 50s |
| 0:10.1 | and Mattel as we know it today. And the legacies we're all going to create, especially the women that listen to this |
| 0:16.1 | podcast and our daughters that watch and our sons that watch what we do as business owners and what we can create that we look back at 60 years from now. |
| 0:26.0 | Welcome to the Product Boss Podcast, where we're dedicated to helping product-based |
| 0:35.3 | business owners turn into revenue-generating successful, happy product bosses. |
| 0:39.4 | I'm Jacqueline Snyder and I'm'm Minakuno Citi. |
| 0:43.5 | Together through digital courses, coaching and masterminds, |
| 0:46.9 | we've helped over 50,000 students from startup |
| 0:49.8 | to multi-million dollar businesses scale their sales while blending in their dream life. |
| 0:56.0 | If it gets lonely out there in the product business world, we fully believe a business |
| 1:00.3 | shouldn't be built alone. There's room at the top for all of us. |
| 1:04.3 | So let's get scrappy and creative together product boss. To be profitable, |
| 1:09.3 | make more sales and grow your visibility. Are you ready? Let's dive in. |
| 1:16.0 | Hey there friend, can you believe that the summer is already starting to wind down? |
| 1:20.0 | It always feels like summer is never long enough, right? |
| 1:23.2 | And that's exactly why it's so important to make the most of the remaining summer days we have left. |
| 1:28.8 | Now, as a product boss, you're probably wondering about the best way to do that especially as we're about |
| 1:34.1 | to head into our busiest season yet. Now the answer lies in embracing AI. The |
| 1:40.9 | latest research reveals that marketers have been able to cut their work time on |
| 1:45.0 | manual admin tasks in half with the help of AI. I know, wow, mind-blown. |
... |
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