Really quick, if YouTube growth matters to you, you can't afford to keep guessing.

The YouTube Growth Sprint is a free three-day online event designed to give you clarity,

focus, and real momentum fast. You can register for free at yT sprint.com.

And we're also doing a bunch of cool giveaways, including gear for your YouTube

channel, software that I hope you get more views and subscribers. It's going to be a lot of fun

and you're going to learn a lot. So just go to yT sprint.com to register for free. All right,

let's jump into today's episode. A lot of people are gonna quit or not start

because of this information.

Mr. Beast's views are down.

119 million, down to 78 million,

78 million down to 67 million,

and all the way down to 56 million.

When you've been getting 200 million views,

that's over a 50% decline. YouTube is quietly killing

long form discovery on the homepage. It's like they're pushing shorts so hard, but the problem is

shorts is cannibalizing long form. Do you believe that to be true? I go back and forth

of this one. So what does that mean for every creator listening to this? Today, we're going to be unpacking five big theories behind this YouTube views

decline and the two big takeaways of why this is good news for new and small channels. Sean,

can you break down this Mr. B story? Yeah, this is an interesting story because it seems to be an

illustration of something that's happening platform wide. I'd love to ask our listeners,

are your views down or are your views up right now? If your views are down, the question is,

are we seeing those in proportion to the percentages experienced even by somebody like

...