504: How to Go From Side Hustle to $1 Million | My Coaching Session with Dielle Charon
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.7 • 1.8K Ratings
🗓️ 6 March 2026
⏱️ 67 minutes
🧾️ Download transcript
Summary
This week in the guest chair is sales and business coach Dielle Charon, founder of For the 23%, where she helps women of color build profitable businesses and grow their income through coaching and entrepreneurship.
Dielle shares how she went from earning $2,500 a month as a social worker with six-figure student loan debt to building a multi-seven-figure coaching business. Along the way, she explains why traditional jobs often undervalue your skills, how to identify the expertise you can monetize, and why the coaching industry continues to grow despite criticism.
In this conversation, we also dive deep into the mindset shifts needed to move from six-figure income to seven-figure business growth, including overcoming people-pleasing, claiming your expertise, and stepping fully into your authority.
If you’ve been thinking about turning your knowledge into income, starting a side hustle, or scaling your existing business, this episode will help you see what’s possible.
Highlights Include
00:00 – Why Dielle realized her corporate career wasn’t the life she wanted
05:30 – Testing multiple side hustles before finding the right one
08:00 – How to identify skills you can monetize
12:00 – Why the coaching industry gets criticism and why it’s still growing
16:30 – The truth about selling and why everyone is already selling themselves
20:00 – Why your job isn’t amazing — you are
23:45 – Breaking the mindset barriers around charging for your expertise
25:50 – The biggest blocks women hit going from six figures to seven figures
31:00 – Visibility, people-pleasing, and identity shifts in business growth
36:00 – Why most successful businesses focus on beginners
41:00 – The simple seven-figure business model (and why it’s simpler than you think)
47:00 – Improving messaging and positioning for entrepreneurs
Links Mentioned in This Episode
Save the Date: Start the Podcast That Builds Your Exit Plan (Friday, March 13)
Watch & Listen
Watch this episode on YouTube and listen on all podcast platforms:
- Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323
- Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t
- YouTube: https://www.youtube.com/sidehustlepro
Announcements
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Social Media
Instagram: @forthe23percent
Side Hustle Pro – @sidehustlepro
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Transcript
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| 0:00.0 | Your job isn't amazing. People say, oh, I got this amazing job. It has great benefits. I have a great boss. It's secure. |
| 0:06.9 | And I'm like, your job isn't amazing. It's you. You are the one that got the job. |
| 0:12.9 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your side hustle from passion project to profitable business. And I'm your |
| 0:22.3 | host, Nikaela Matthews Okome. So let's get started. Hey, friends. Hey, it's Nikaela here. And today's |
| 0:31.2 | episode is a little different because I am stepping into the hot seat. You've heard me coach others for |
| 0:36.5 | years on side hustle pro, but today |
| 0:39.0 | I'm the one getting coached by sales and business coach D.L. Sharan, founder of for the 23%. And let me tell |
| 0:45.9 | you, we went there, okay? We talked about turning skills into a business, why so many women of color |
| 0:52.6 | struggle to scale past six figures, and what it really |
| 0:55.5 | takes to step into your next level of visibility, income, and ownership. |
| 1:00.2 | And yes, you're going to hear me work through my own mindset blocks in real time, transparently, |
| 1:06.6 | and vulnerably, okay? Because I am growing. I'm growing to seven figures. I'm growing into claiming |
| 1:12.7 | my authority even more and building a business that aligns with who I am now as a mom and CEO. |
| 1:18.9 | So if you've ever wondered, am I ready to charge more? Do I really have what it takes to scale |
| 1:24.5 | bigger? And what would it actually look like to monetize what I know? This episode is |
| 1:29.3 | for you. Let's get right into it. All right, all right, friends, welcome, welcome back to an |
| 1:37.0 | episode I am really excited about because I am going to get coached and I need DL's coaching. |
| 1:43.2 | All right? So I'm so excited to jump in today. |
| 1:45.7 | But for those of you who don't know her, let's take a little time to get to know how she came to where she is today from side hustling to owning this powerful, powerful business. |
| 1:55.7 | So DL, for those who don't know you, can you just share a little bit about who you are and what you do? |
| 2:00.7 | Sure, yes. So hi, hi, everyone. My name is D.L. Sharon. I'm the founder for the 23% of business owners |
| 2:06.8 | are women of color, and we're trying to grow that number. And so I specialize in sales and business |
... |
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