#503 - Two New Powerful Amazon Ads Features Most Sellers Haven't Even Touched
Built by Business: Amazon FBA, E-Commerce, Brand Building
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 11 August 2025
⏱️ 11 minutes
🧾️ Download transcript
Summary
In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren't using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025.
You'll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon.
Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to:
-
Predict impressions before you bid using Bid Performance Estimates
-
Quickly launch high-performing keyword campaigns with Keyword Groups
-
Avoid common mistakes that raise ACOS and burn budget
-
Shift your mindset from ACOS-chasing to long-term TACOS improvement
This episode is sponsored by the Amazon Ads team. #Ad #AmazonAds
Transcript
Click on a timestamp to play from that location
| 0:00.0 | If your A cost has been creeping up in 2025, it's not just you. |
| 0:04.6 | Ad costs are rising as more sellers discover the power of PPC. |
| 0:09.3 | Competition is smarter, and what worked in 2020 isn't cutting it anymore. |
| 0:25.9 | Amazon recently released two new PPC features most sellers haven't even touched, one that makes predicting campaigns much easier, and another that uses Amazon's internal |
| 0:31.1 | data to smart target specific keywords. |
| 0:34.1 | I see a lot of advertisers thinking that they know best when it comes to Amazon PPC. |
| 0:39.5 | But when the Amazon ads team launches new features like this, you're crazy not to test them out. |
| 0:44.9 | At the end of the day, we all have the same goal. Sell more products more efficiently. |
| 0:50.1 | Tell me if this sounds like you. You've optimized bids, tightened keywords, adjusted match types, |
| 0:55.7 | but your ACOS still won't budge. In this video, I'm going to walk you through two overlooked |
| 1:01.1 | features in Amazon's advertising console that can help fix that. Plus a few overlooked metrics that |
| 1:06.2 | we're using to help our clients win right now. Whether you're new to Amazon PPC or you're an experienced brand owner, I'm confident |
| 1:13.1 | you'll find a new angler tactic to test out. |
| 1:15.6 | I've done hundreds of consulting calls over the past six years. |
| 1:18.6 | I've mentored dozens of brand owners privately, and now we manage dozens more within my |
| 1:23.6 | agency, Wevos. |
| 1:24.6 | Just recently, I've heard concerns from brand advertisers like, how do I know if my bids are |
| 1:29.8 | too high or too low right now? |
| 1:32.2 | Am I on the right trajectory with my PPC results so far? |
| 1:35.5 | Is this normal? |
| 1:36.5 | I don't know what keywords to target or how to find good ones. |
| 1:39.9 | And the most common concern, I don't know if I'm doing this right. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Andy Isom | Amazon FBA Seller & Agency Founder, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Andy Isom | Amazon FBA Seller & Agency Founder and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.