#503 - Two New Powerful Amazon Ads Features Most Sellers Haven’t Even Touched

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 11 August 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Built by Business, I break down two powerful (but underrated) Amazon PPC features that most sellers still aren’t using: Bid Performance Estimates and Keyword Groups. These tools can help you make smarter bidding decisions and unlock better keyword targeting in 2025.

You’ll hear a couple behind the scenes clips of real consulting calls with brand owners facing common concerns that advertisers have on Amazon.

Whether you're brand new to Amazon Ads or already scaling a brand, you'll learn how to:

Predict impressions before you bid using Bid Performance Estimates
Quickly launch high-performing keyword campaigns with Keyword Groups
Avoid common mistakes that raise ACOS and burn budget
Shift your mindset from ACOS-chasing to long-term TACOS improvement

This episode is sponsored by the Amazon Ads team. #Ad #AmazonAds

Transcript

Click on a timestamp to play from that location

0:00.0	If your A cost has been creeping up in 2025, it's not just you.
0:04.6	Ad costs are rising as more sellers discover the power of PPC.
0:09.3	Competition is smarter, and what worked in 2020 isn't cutting it anymore.
0:25.9	Amazon recently released two new PPC features most sellers haven't even touched, one that makes predicting campaigns much easier, and another that uses Amazon's internal
0:31.1	data to smart target specific keywords.
0:34.1	I see a lot of advertisers thinking that they know best when it comes to Amazon PPC.
0:39.5	But when the Amazon ads team launches new features like this, you're crazy not to test them out.
0:44.9	At the end of the day, we all have the same goal. Sell more products more efficiently.
0:50.1	Tell me if this sounds like you. You've optimized bids, tightened keywords, adjusted match types,
0:55.7	but your ACOS still won't budge. In this video, I'm going to walk you through two overlooked
1:01.1	features in Amazon's advertising console that can help fix that. Plus a few overlooked metrics that
1:06.2	we're using to help our clients win right now. Whether you're new to Amazon PPC or you're an experienced brand owner, I'm confident
1:13.1	you'll find a new angler tactic to test out.
1:15.6	I've done hundreds of consulting calls over the past six years.
1:18.6	I've mentored dozens of brand owners privately, and now we manage dozens more within my
1:23.6	agency, Wevos.
1:24.6	Just recently, I've heard concerns from brand advertisers like, how do I know if my bids are
1:29.8	too high or too low right now?
1:32.2	Am I on the right trajectory with my PPC results so far?
1:35.5	Is this normal?
1:36.5	I don't know what keywords to target or how to find good ones.
1:39.9	And the most common concern, I don't know if I'm doing this right.
	...

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