Today we're talking with Mina Elias from the Trivium group and he's going to give PPC strategies for Black Friday, Cyber Monday, and the holiday season in general.

This and so much more on today's episode.

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or maybe you don't know whether buyers would be interested in your product at a certain price point.

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go to h10.me forward slash audience. Hello, everyone. Welcome to another episode of the

Serious Sellers podcast by Helium 10. I'm your host, Carrie Miller. And this is our Tacos Tuesday,

where we answer all of your PPC questions. We have an expert guest who is going to help answer all of your burning questions, especially for the holidays. And so today on our show, we have Mina Elias. And I'm so excited to have him on. He's an expert in PPC. And so I'm going to go ahead and bring him on. What's up, what's up, guys?

Thanks again for coming on live with me. I'm so excited you're here. I know. Thank you for having me. It's been a minute since I've done a tacos Tuesday. Yeah. Do you want to just introduce yourself a little bit so everyone knows who you are and like a little bit about you and your agency? Yeah. Yeah, my name is Mina Elias.

I'm the founder of Trivium Group, which is an Amazon agency, Amazon Marketing Agency. We handle, you know, pretty much everything on Amazon for brands. I started as a supplement brand in 2018 using helium 10 religiously, of course. And, you know, I grew and scaled that brand to over a million dollars. It's called MMA nutrition.

And then I, you know, in 2021, there was like a very large demand for people like coming to me saying, please run my PPC and stuff like that.

So I ended up starting an Amazon ads agency.

Initially, it was just Amazon PPC.

And now we do, you know, PPC, DSP, SEO, creatives,

you know, helping brands launch on Amazon, all that kind of stuff. And I actually worked with Helium 10 on their PPC course. So if you are a member of Helium 10, you should definitely, if you haven't checked it out yet, you should definitely check it out. It is a full thorough course. Me and Vince Montero kind of did it together.

And, you know, it's like beginner all the way to advanced.

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