#502: Cross-functional collaboration plus AI augmentation with Mariam Asmar, Braze

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 27 March 2024

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

As companies continue to boast AI investments, marketers are struggling to keep up, according to a recent report from customer engagement platform Braze, which finds that less than 50% of marketers are using or intend to use AI in their everyday tasks. At the same time, cross-functional team collaboration is at a standstill, with only 1% of customer engagement being owned by a combination of marketing and technical teams, and 25% of customer engagement executed by non-marketers. Today we’re going to talk about how the quality of a brand’s digital experience relies on consistent organizational collaboration, and iterating on the look and feel of a brand based on customer feedback. To help me discuss this topic, I’d like to welcome Mariam Asmar, VP Strategic Consulting at Braze. Resources Braze website: https://www.braze.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.5	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to teek systems.com.
0:49.0	Before we get started, I wanted to let you know that my latest book,
0:52.8	Priority is Action, Seven Principles for Better Strategies, Decisions,
0:56.4	and Outcomes is now available.
0:58.4	In it, I give ideas and insights for leaders and teams that need to make meaningful
1:02.1	progress on their priorities.
1:04.0	After all, our priorities are what we do, not what we say we'd like to do.
1:08.0	You can find priorities action on Amazon or learn more on my website, Greg Kilstrom.com. Now let's get on to the show.
1:17.8	As companies continue to boast AI investments,
1:20.4	marketers are struggling to keep up, according to a recent report from customer engagement platform Braise, which finds that less than 50% of marketers are using or intend to use AI in their everyday tasks.
1:32.0	At the same time, cross-functional team collaboration
1:34.6	is at a standstill, with only 1% of customer engagement
1:37.8	being owned by a combination of marketing and technical teams
1:41.0	and 25% of the customer engagement executed by non-marketers.
1:45.0	Today we're going to talk about how the quality of a brand's digital experience relies
	...

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