#501: AI and the CMO with Amanda Cole, CMO at Bloomreach

The Agile Brand with Greg Kihlstrom

The Agile Brand

Business, Marketing

5 • 2.7K Ratings

🗓️ 25 March 2024

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about the impact of AI on Chief Marketing Officers, as well as personalization and how, with the help of AI, it might finally be the year of personalization. To help me discuss this topic, I’d like to welcome Amanda Cole, CMO at Bloomreach, as well as an Executive Board Member at the MACH Alliance. Resources Bloomreach website: https://www.bloomreach.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	The Agile Brand.
0:02.0	Welcome to season 6 of the Agile Brand, where we discuss marketing technology and customer experience trends, insights, and ideas with enterprise and technology platform leaders.
0:18.0	We focus on the people, processes, data, and platforms that make brands successful, scalable, customer-focused and
0:25.0	sustainable. This is what makes an agile brand. I'm your host, Greg Kielstrom,
0:29.5	advising Fortune 1000 brands on Martek, marketing operations, and CX, best-selling author and speaker.
0:36.2	The Agile Brand Podcast is brought to you by Tech Systems, an industry leader in full-stack technology
0:41.4	services, talent services, and real world application.
0:45.0	For more information go to teek systems.com.
0:49.0	Before we get started, I wanted to let you know that my latest book,
0:52.8	Priority is Action, Seven Principles for Better Strategies, Decisions,
0:56.4	and Outcomes is now available.
0:58.4	In it, I give ideas and insights for leaders and teams that need to make meaningful
1:02.1	progress on their priorities.
1:04.0	After all, our priorities are what we do, not what we say we'd like to do.
1:08.0	You can find priorities action on Amazon or learn more on my website, Greg Kilstrom.com. Now let's get on to the show.
1:16.9	Today we're going to talk about the impact of AI on chief marketing officers as well as
1:21.3	personalization and how with the help of AI, it might finally
1:24.7	be the year of personalization.
1:27.2	To help me discuss this topic, I'd like to welcome Amanda Cole, CMO at Bloom Reach,
1:31.3	as well as an executive board member at the Mock Alliance.
1:34.3	Amanda, welcome to the show.
1:36.3	Hi Greg, thanks for having me.
	...

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