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The ONE Thing

500. Who Do You Want to Become? with Geoff Woods

The ONE Thing

NOVA Media

Entrepreneurship, Business, Careers

4.6 • 1.1K Ratings

🗓️ 14 April 2025

⏱️ 38 minutes

🧾️ Download transcript

Summary

This milestone episode marks 500 episodes and over 6 million downloads of The ONE Thing Podcast—and we couldn’t think of a better way to celebrate than bringing Geoff Woods back to the mic. Geoff helped launch this podcast and spent years leading The ONE Thing company. In this episode, we look at what’s happened since he moved on. From becoming Chief Growth Officer at a multinational conglomerate to founding a company and writing a book on AI leadership, Geoff shares the role that asking big questions played in every chapter of that journey. At the heart of our conversation is one question: Who do I want to become? Geoff talks candidly about moving from certainty to curiosity, detaching identity from outcomes, and using both The ONE Thing framework and emerging tools like AI to craft a future you’re proud of. He opens up about struggling with self-worth after stepping away from The ONE Thing, and how redefining success through values like fatherhood, friendship, and internal validation helped him build something even more meaningful. Whether you’re in a transition or just ready for more, this episode will challenge you to dream bigger—and act bolder. Challenge of the Week: Sit down with pen and paper. Fast forward 30 years and imagine sitting with your future self. Ask: – Who have I become? – What does my life look like? – What would this version of me tell me to start, stop, or double down on today? Give yourself time and space to journal. Don’t rush to the “right” answer. Just start searching. Trust the dominoes will fall. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why asking the right question changes everything How to build new habits that support your future identity Using AI as a thought partner to clarify your purpose Links & Tools from This Episode: Learn more at aileadership.com Connect with Geoff Woods on LinkedIn Read The AI-Driven Leader by Geoff Woods Free Resources Want to be a guest or share feedback? Email [email protected] or send us an audio note at Speakpipe.com/the1thing. Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies. Produced by NOVA

Transcript

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0:00.0

I'm Jay Papazan and this is The One Thing, your weekly guide to the simple steps that lead to extraordinary results.

0:19.6

Hey there, One Thing family. Got a very special episode for you this week. It's actually the 500th episode of the One Thing podcast. That's amazing. And we just went over six million downloads over the course of this podcast. We could not do that without you. If you didn't show up week after week, have a listen, put it into work in your life at home and at work to share it with

0:39.9

your friends. It wouldn't be possible. So thank you. Thank you for being here. Thank you for listening

0:44.2

and thank you for sharing. To celebrate 500 episodes, I asked Jeff Woods, our co-founder in the

0:51.1

One Thing business, to come back to the podcast that he helped launch.

0:55.2

Now, since Jeff left the One Thing organization, he's done a number of roles that you'll hear

0:59.5

about. He's become his own author. And we talk about the power of big questions, asking really,

1:06.7

really big questions in your life. And Jeff really became an expert at this during his time with

1:11.1

the one thing. And the question that keeps showing up in this episode, and I want you to listen for it,

1:16.5

is, who do I want to become? Who do I want to become? Jeff got very clear about asking that

1:23.2

question, even when he wasn't sure of the answer, and that has led him to greater and greater

1:28.8

success over the years. I hope you'll enjoy this episode. I hope you'll take a lot of takeaways

1:33.5

from it. Some bonus stuff there. He wrote a book about AI-driven leadership, and he's got some

1:39.7

amazing viewpoints on how to leverage AI as a leader, as a leader of yourself, and a leader of your

1:45.0

team. So here we go, without further ado, is our 500th episode with Jeff Woods.

1:54.7

All right, Jeff, really fun to have you back. It's been a little over three years, almost to the

2:00.3

day since you left the One Thing organization.

2:03.9

You helped us down to start some new opportunities.

2:06.7

And since then, you've been a chief growth officer.

2:09.6

You've started your own company now.

2:11.1

You've written a book.

2:12.6

How have what you learned with the one thing being kind of the person who led so many people

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