This is a Glass Box Media Podcast.

Welcome to the

Welcome to the Ziegler show where we inspire your true performance. I'm your

host Kevin Miller and today my co-host Michelle Prince and I talk through

listener comments to this question that I posted on my agent K Miller

Facebook page.

What problem do you help solve an end user or recipient?

A question, what problem does it solve for an end user or recipient?

A question came from our interviews with Don Miller in show 498 and 499 just prior to this.

498 was the main show that we did with him. 499 was talking about his habits and in that main show we really did a deep

discussion on his new book called Story Brand clarify your message so customers will listen.

And what it leads you through, the entire book, is getting your message concise and direct

and incredibly attractive to your target person by going through this

sentence or this structure right here a character and that's your customer or client and the hero, as he talks about in your story,

a character who wants something encounters a problem before they can get it.

At the peak of their despair, a guide steps into their lives, gives them a plan, and calls them to action.

What, or that action, helps them avoid failure and ends in a success.

And he brings this from a structure that works brilliantly in movies but

really in all stories and our customer is in a story in their lives that we are participating with them and as they want

whatever product service message or they need it that we offer. It is a

brilliant and necessary way to craft your business around.

So I have a great list of people who responded to this with their businesses

...