50 Years of Sales Knowledge in 57 Minutes
Dropping Bombs
Brad Lea
4.8 • 2.3K Ratings
🗓️ 16 July 2025
⏱️ 58 minutes
🧾️ Download transcript
Summary
LightSpeed VT: https://www.lightspeedvt.com/
Dropping Bombs Podcast: https://www.droppingbombs.com/
You’re here because you want to win—big. Brad Lea doesn’t mess around. In this
episode, he sits down with Jerry Acuff to tear into what it takes to become one of the top salesmen in the world, delivering the unfiltered truth you won’t find anywhere else. No fluff, just real talk and actionable steps to crush it in business and life.
Jerry's links
https://jerryacuff.com/success/
https://www.instagram.com/jerry.acuff/
Brad Lea is a self-made entrepreneur who turned small-town grit into a
multi-million-dollar empire. With over 25 years dominating sales and leadership, he’s mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.
LightSpeed VT is Brad’s brainchild—the world’s leading interactive training platform. It’s built to make your team sharper, faster, and more effective, without wasting time or money. Whether you’re a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:
https://www.lightspeedvt.com/
Brad’s also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/
This isn’t just a video. It’s a wake-up call. Watch it. Share it. Act on it.
Closer School: https://www.closerschool.com/cs
Transcript
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| 0:00.0 | He is considered in the top 10 sales experts on planet Earth. |
| 0:04.9 | He's been writing books and in sales for 50 years. |
| 0:08.8 | He's got books up the ying yang relationship edge, the business edge, |
| 0:13.0 | how to stop thinking like a seller, start thinking like a buyer. |
| 0:16.2 | He's worked for major companies, Johnson and Johnson, Pfizer, Merck. |
| 0:20.6 | Jerry A. Cuff is in the house. |
| 0:24.8 | I've got my belief, especially in this day and age, on how do you be successful in sales and marketing? |
| 0:30.3 | What do you think's changed over the years? |
| 0:33.3 | Well, I think social media has changed a lot of what we're going on. |
| 0:37.0 | I think the Internet has really had a – and I think things like, you know, the things that we actually do in home when we could do at home, those things have had a major difference. |
| 0:49.5 | However, there's still a lot of companies that want to go and have meetings or they want to have some, |
| 0:54.7 | you know, a Zoom where they can actually have people teach you, whatever, the things that they |
| 1:00.4 | want their people to know. So I think technology's had a big difference. And I think it's, you know, |
| 1:06.1 | with AI and all these other things that are happening. And I think it's only going to go even more |
| 1:10.2 | rapidly. |
| 1:16.8 | And why would you say the average salesperson fails? |
| 1:21.3 | Well, that's a great question, and the average person does fail. |
| 1:23.5 | I mean, the statistics show that. |
| 1:26.0 | I think it's several things. |
| 1:28.3 | I think it's probably dominated by the mindset. |
| 1:33.9 | I mean, I can tell you, when I got into the sales business, I was selling for Lifting Tee in Jackson, Tennessee, and I couldn't get out of the car and call on customers. |
| 1:37.7 | Why? Because I had call reluctance, and only, and I got a job coaching football in Stanton Military Academy in St. |
... |
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